SHOW BIZ: Weekend Movie Box Office Estimates: October 15- October 17, 2010

Rank	Film	Distributor	Weekend Total	# Of Screens	Weeks Playing	Cumulative Box Office
1	Jackass 3D	Paramount	$50,000,000	3,081	1	$50,000,000
2	Red	Summit	$22,500,000	3,255	1	$22,500,000
3	The Social Network	Sony	$11,000,000	2,868	3	$63,119,000
4	Secretariat	Buena Vista	$9,503,000	3,072	2	$27,517,000
5	Life as We Know It	Warner Bros.	$9,200,000	3,150	2	$28,865,000

For more information, access the complete chart on boxofficemojo.com.

1. "Jackass 3D:" The Jackass pranksters are at it again in this third outing, presented for the first time in 3D -- an effect that will no doubt redefine the use of the in-your-face technology. Once again Jeff Tremaine returns to direct the MTV Films/Paramount Pictures production. - Jeremy Wheeler, Rovi

2. "Red:" Based on the cult D.C. Comics graphic novel by Warren Ellis and Cully Hammer, 'Red' is an explosive action-comedy starring Bruce Willis, Morgan Freeman, John Malkovich and Helen Mirren.

Frank (Bruce Willis), Joe (Morgan Freeman), Marvin (John Malkovich) and Victoria (Helen Mirren) used to be the CIA's top agents--but the secrets they know just made them the Agency's top targets. Now framed for assassination, they must use all of their collective cunning, experience and teamwork to stay one step ahead of their deadly pursuers and stay alive. To stop the operation, the team embarks on an impossible, cross-country mission to break into the top-secret CIA headquarters, where they will uncover one of the biggest conspiracies and cover-ups in government history. -www.moviefone.com

3. "The Social Network:" Director David Fincher (Fight Club, Seven) teams with screenwriter Aaron Sorkin (The West Wing) to explore the meaning of success in the early 21st Century from the perspectives of the technological innovators who revolutionized the way we all communicate. The year was 2003. As prohibitively expensive technology became affordable to the masses and the internet made it easy to stay in touch with people who were halfway across the world, Harvard undergrad and computer programming wizard Mark Zuckerberg (Jesse Eisenberg) launched a website with the potential to alter the very fabric of our society. At the time, Zuckerberg was just six years away from making his first million. But his hearty payday would come at a high price, because despite all of Zuckerberg's wealth and success, his personal life began to suffer as he became marred in legal disputes, and discovered that many of the 500 million people he had friended during his rise to the top were eager to see him fall. Chief among that growing list of detractors was Zuckerberg's former college friend Eduardo Saverin (Andrew Garfield), whose generous financial contributions to Facebook served as the seed that helped the company to sprout. And some might argue that Zuckerberg's bold venture wouldn't have evolved into the cultural juggernaut that it ultimately became had Napster founder Sean Parker (Justin Timberlake) not spread the word about Facebook to the venture capitalists from Silicon Valley. Meanwhile, the Winklevoss twins (Arnie Hammer and Josh Pence) engage Zuckerberg in a fierce courtroom battle for ownership of Facebook that left many suspecting the young entrepreneur may have let his greed eclipse his better judgment. Based on the book The Accidental Billionaires by Ben Mezrich. - Jason Buchanan, Rovi

4. "Secretariat:" Based on the Novel "Secretariat: The Making of a Champion" By William Nack, 'Secretariat' chronicles the spectacular journey of the 1973 Triple Crown winner. Housewife and mother Penny Chenery (Diane Lane) agrees to take over her ailing father's Virginia-based Meadow Stables, despite her lack of horse-racing knowledge. Against all odds, Chenery--with the help of veteran trainer Lucien Laurin (John Malkovich)--manages to navigate the male-dominated business, ultimately fostering the first Triple Crown winner in 25 years and what may be the greatest racehorse of all time. -www.moviefone.com

5. "Life as We Know It:" Two people who can't stand each other are forced to care for the same child in this domestic comedy drama starring Katherine Heigl and Josh Duhamel. Holly (Heigl) is a caterer whose career is just getting off the ground; Eric (Duhamel) directs sports for a major network. Their first date was a nightmare, and now they're about to become a family. When their goddaughter Sophie's parents both perish in a tragic accident, Holly and Eric are informed that they were singled out as Sophie's caretakers in the event of an unforeseen disaster. Now, in order to raise Sophie right, this bickering pair must put their differences aside while mastering the fine art of parenthood. Coordinating their new lives and getting along won't be easy for Eric and Holly, but somewhere between the conflicting schedules and drastic lifestyle changes, the reluctant couple realizes that with a help from Sophie, they're starting to resemble a real family. - Jason Buchanan, Rovi

 

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