“Macy's Great American Drive-In” Event to Feature THE SMURFS in Select Cities Nationwide

This June, get your motor running and enjoy a trip back in time as Macy's celebrates the 80th anniversary of the drive-in theater with its own version of the beloved activity, "Macy's Great American Drive-In." As part of Macy's American Icons campaign, Macy's Great American Drive-In will pay homage to this time-honored family tradition by providing customers with a free showing of "The Smurfs" in pop-up drive-ins at select Macy's stores and existing drive-in theaters nationwide.

"Macy's American Icons campaign is an all-star salute to the American way and going to the drive-in theater is a cherished pastime that can be enjoyed by the whole family," said Martine Reardon, Macy's chief marketing officer. "There is great magic and excitement in attending a drive-in movie, and with this event, we can bring that experience to families nationwide."

Throughout the month of June, Macy's Great American Drive-In will have customers revving up engines across the country as the retailer celebrates a truly American activity, the drive-in theater. In select communities, drive-in events will offer children of all ages the opportunity to attend a screening of the family blockbuster, "The Smurfs" and a sneak peek of the upcoming family comedy, "The Smurfs 2", in theaters July 31. Starting at dusk, customers can share the movie experience they remember from childhood through pop-up drive-ins at 20 Macy's locations and on-screen at nine local drive-ins nationwide. To get energized pre-show, attendees are urged to come early for a free evening filled with family-friendly carnival activities, top tunes, delicious treats, giveaways and more. Plus, for events at Macy's locations, shop Macy's kids' department that day, and with any purchase of $40 or more in children's apparel, customers will receive a Macy's Drive-In lawn chair souvenir to watch "The Smurfs" in style. Parking is available on a first-come, first-served basis. Activities and giveaways vary per location. Visit macys.com/icons for more information about individual events.

Macy's Great American Drive-In events will take place at the following drive-in locations:

				Ocala Drive-In Theatre		Ocala, FL		June 21
				Raleigh Road Outdoor Theatre		Henderson, NC		June 21
				Sacramento 6 Drive-In		Sacramento, CA		June 22
				Boulevard Drive-In		Kansas City, KS		June 27
				Hathaway's Drive-In		North Hoosick, NY		June 27
				Shankweiler's Drive-In		Orefield, PA		June 27
				Sunset Drive-In		Colchester, VT		June 27
				Verne Drive-In		Luverne, MN		June 27
				Electric Dusk Drive-In		Los Angeles		June 30

Macy's Great American Drive-In events will take place at the following "pop-up" locations:

				Macy's Lenox		Atlanta		June 8
				Macy's Monmouth Mall*		Eatontown, NJ		June 21
				Macy's Pleasanton Stoneridge*		Pleasanton, CA		June 21
				Macy's Valley View*		Roanoke, VA		June 21
				Macy's West County*		St. Louis		June 21
				Macy's Cool Springs Galleria*		Franklin, TN		June 22
				Macy's South Portland		South Portland, ME		June 22
				Macy's Woodland Hills*		Tulsa, OK		June 22
				Macy's Florida Mall*		Orlando, FL		June 25
				Macy's Downtown Boston		Boston		June 26
				Macy's Union Square		San Francisco		June 27
				Macy's Century City		Los Angeles		June 28
				Macy's First Colony*		Sugarland, TX		June 28
				Macy's Washington Square*		Tigard, OR		June 28
				Macy's Alderwood*		Lynnwood, WA		June 29
				Macy's Coral Square		Coral Springs, FL		June 29
				Macy's Ross Park*		Pittsburgh		June 29
				Macy's The Marketplace*		Rochester, NY		June 29
				Macy's West Farms		West Hartford, CT		June 29
				Macy's Woodfield*		Schaumburg, IL		June 29

*These locations will have FM frequency.

Macy's American Icons campaign is a cross-country tribute to the beloved traditions, people and landscapes of America. From baseball and drive-in movies to legendary designers and destinations, America's Department Store is honoring the popular brands, all-star events, cherished pastimes and meaningful causes that have contributed to our culture. Macy's American Icons officially kicked-off on May 15 and will extend through July 4.

For more information about the Macy's American Icons campaign, including product and event calendars, please visit macys.com/icons. Visit macys.com/pressroom for media materials.

About Macy's

Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy's offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks and the Macy's Thanksgiving Day Parade, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy's flagship stores including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in southern California are known internationally and leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers, employees and Macy's Foundation, Macy's helps strengthen communities by supporting local and national charities giving more than $70 million each year to help make a difference in the lives of our customers.

To post a comment, you must register and login.