Fans Can Team with Marvel Studios on 'The Avengers: Age of Ultron'
Since 2007, more than 20,000 homemade ads have been submitted by U.S. Doritos fans with the winning spots consistently ranking among the most memorable and buzzed-about Super Bowl commercials. As a result, the creators of these top-ranked winning ads have been awarded millions of dollars in grand prize money and have Gone on to receive commercial work, Hollywood representation and other life-changing experiences.
Now in its 8th year, Doritos is changing its game by inviting fans from anywhere in the world where Doritos tortilla chips are sold to compete for a grand prize of $1,000,000 (U.S.) and a career-altering opportunity to team up with Marvel Studios on the set of "Marvel's The Avengers: Age of Ultron," making this year's contest a global competition!
A qualified panel of judges, including executives from the Doritos brand, advertising professionals and the legendary Stan Lee of Pow! Entertainment - chairman emeritus of Marvel Studios and creator of such Super Heroes as Iron Man, Spider-Man and others - will select five finalist ads. From there, the world will be invited to vote for their favorite.
Ultimately, two finalist ads will air during the Super Bowl broadcast - one will be selected by worldwide consumer votes on www.doritos.com and the other by the Doritos brand. The creators of the two finalist ads will each team up with Marvel Studios on the set of "Marvel's The Avengers: Age of Ultron," the highly anticipated sequel to the 2012 blockbuster "Marvel's The Avengers," which became the third-highest-grossing movie of all time worldwide. The creator of the ad that receives the most fan votes will also win $1 million (U.S.) in prize money.
"Marvel is all about creating unique characters, telling intriguing stories and engaging audiences in the boldest ways possible, which is what the Crash the Super Bowl contest does for Doritos fans and makes this collaboration so powerful," said Stan Lee. "The winners of this contest will have the incredible opportunity to not only see their work broadcast to millions on the Super Bowl, but also become a part of the Marvel family and work with some of the most dynamic talents in the entertainment industry today."
For full contest details visit Doritos.com.