Clevver Named First Digital Partner for Critics' Choice Movie Awards; Powers Audience Vote for 'Hottest Star of the Year'
Defy Media-owned Clevver, the #1 digital entertainment news brand, today announced a two-year agreement with the Critics' Choice Movie Awards ("CCMA") to become the first digital media partner for the 2014 and 2015 CCMAs. Presented by the Broadcast Film Critics Association and the Broadcast Television Journalists Association, the 19th Annual CCMAs are scheduled to air on the CW Television Network on January 16, 2014. The partnership expands the reach of the long-standing and influential awards show by tapping into Clevver's multi-platform network and significant online audience of young entertainment enthusiasts.
As the CCMAs digital partner, Clevver will power the audience vote for the Hottest Star of the Year award, which will be presented during the live CCMA broadcast. Fans can cast their vote at www.Clevver.com/Vote from today through January 15, 2014. Clevver will promote its participation and the voting component leading up to the awards show across its multiple entertainment news brands, including ClevverTV, Clevver Movies, Clevver Music, Clevver News, Clevver Style, and Spanish-language Clevver TeVe, which collectively reach in excess of 22 million unique viewers monthly and count over 2.6 million social media followers.
Clevver will have premier placement on the CCMA red carpet and will participate in the two-hour live pre-show, delivering up-to-the-minute videos, photos and social media updates across its network. Clevver will be featured during the CCMA broadcast and will have exclusive backstage presence, where correspondents will gain unique access to the award winners in the "Clevver Lounge." Clevver will continue its coverage post-show with award show recaps, stand-out moments and fashion breakdowns.
"We're thrilled to forge a partnership with the Critics' Choice Movie Awards for this prestigious event and to be recognized for our powerful connection to an important -- and entertainment-obsessed -- audience of young people," commented Michael Palmer, Defy Media SVP and Executive Producer of Clevver. "We look forward to leveraging Clevver's extensive digital footprint to build excitement for the CCMAs and bring our fans even closer to their favorite celebrities in real time."
Clevver will also promote the CCMAs content on its new dedicated awards-season program, Trophy Life; launching in January. Trophy Life will take viewers on a two-month ride through Hollywood awards season, with real-time event coverage, pop-culture and fashion commentary, and panel conversations covering the latest celebrity news.
Sam Rubin previously unveiled the CCMA nominations on the KTLA Morning News in Los Angeles and additional CW stations nationwide on Monday, December 16. A full list of nominees can be found here: www.criticschoice.com.
About Clevver: Clevver, an innovative video content provider, which aggregates, creates and produces online content for distribution through its multi-platform outlets including websites, YouTube and Facebook. Clevver is a Top 10 YouTube content provider, according to comScore, which has since its founding in 2006 generated more than two million subscribers and over 1.2 billion plus video views. Clevver operates six YouTube channels including ClevverTV, ClevverMovies, ClevverMusic, ClevverNews, and Spanish-language ClevverTeVe which collectively garner more than 22 million monthly unique viewers. As part of the original YouTube funded content initiative, Clevver was one of the select few to launch multiple new YouTube channels, including Clevver News which consistently ranks among the Top 20 most viewed. ClevverTV has quickly become one of the "Top 50 Most Viewed" You Tube channels of all time, as measured by VidStatsX. Please visit www.clevver.com.
About Defy Media: DEFY Media is the definitive media company for the digital generation, formed by the 2013 merger of Alloy Digital and Break Media. The merger united two companies with strong legacies and expertise in creating influential and culturally significant entertainment properties for 12-34 year old consumers. DEFY Media creates some of the most popular content on the internet under its leading portfolio of brands, including Break, Clevver, Made Man, SMOSH, Screen Junkies, The Gloss, and The Escapist, together reaching over 125 million consumers monthly through owned web, YouTube, mobile, social, and emerging OTT platforms. The world's top brands partner with DEFY to build immersive advertising solutions that deliver unparalleled access to this influential audience. With uniquely integrated capabilities in content development, studio production, distribution and promotion, DEFY Media is built for content delivery in the digital age. The company is further leveraging the power of its creators and brands with extensions into merchandising and both television and feature film, where it is a producer of The Hustle (Fuse), The Devil Inside (Paramount) and The Pete Holmes Show (TBS), among others. Please visit us at www.DEFYMedia.com.
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