SnackWell's Introduces New Cookies Just In Time For Back To School Snacking

NAPLES, Fla., Aug. 20, 2015 /PRNewswire/ SnackWell's, a pioneer in the low-fat snack category, has introduced two new better-for-you snacks just in time for kids and parents headed back to school: Chocolate Mint Devil's Food Cookie Cakes and 100% Whole Grain Mini Chocolate Chip Cookie Bites. The perfect addition to a lunchbox or to enjoy while on-the-go, both new snack options are free from high fructose corn syrup, partially hydrogenated oils, artificial colors or flavors.

"SnackWell's was one of the first brands to offer customers low-fat snack options, but today people need smart snack choices that are both flavorful and fit into their busy lives," said Vincent Fantegrossi, Chief Executive Officer, Back to Nature Foods and SnackWell's. "SnackWell's products provide a sweet but better-for-you treat that busy parents, teachers and kids getting back into the school year routine can enjoy while on-the-go."

SnackWell's Chocolate Mint Devil's Food Cookie Cake is a new twist on SnackWell's classic Chocolate Devil's Food treat. These 60-calorie indulgences are free from high fructose corn syrup, partially hydrogenated oils, artificial colors and flavors. Each 6.75 ounce box has a recommended SRP of $3.49.

SnackWell's Mini Chocolate Chip Cookie Bites are made with 100% whole grains and only 120 calories per pack. These lunchbox friendly mini cookies are peanut-free, school and USDA compliant, and a FitPick SELECT product. Each box contains five portion-control packages and has a recommended SRP of $3.49.

SnackWell's products are distributed in the United States through leading retailers, including Stop & Shop, Wegmans, Safeway, Walmart, Food Lion, Hannaford, ShopRite, PriceRite, Kroger, Publix and Target. For the full lineup of SnackWell's products and more information, please visit www.SnackWells.com.

About SnackWell's

Founded in 1992, SnackWell's was a pioneer in the low-fat snack category and offers better-for-you snacks, including cookies, minis, and pretzels. SnackWell's products are perfect for on-the-go consumers who want a healthy but delicious snack option. SnackWell's has recently reformulated its products and are now without high fructose corn syrup, partially hydrogenated oil, artificial flavors, or colors. For more information, please visit www.SnackWells.com.

Contact: Andrea Davidoff
Andrea.Davidoff@rfbinder.com
212-994-7617

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