CBS THIS MORNING is Only Morning Show to Post Gains in All Key Demos

CBS THIS MORNING is the only network morning news broadcast to add viewers year-to-year (+3%, 3.83m from 3.72m) while ABC and NBC show declines, according to Nielsen live plus same day ratings for the week ending April 29. CBS THIS MORNING is also the only morning show to post gains in key demographics, up in adults 25-54 (+11%, 1.0/08 from 0.9/07), women 25-54 (+10%, 1.1/08 from 1.0/07) and women 18-49 (+14%, 0.8/07 from 0.7/06) compared to last year. ABC posted year-to-year declines across the board for the week ending April 29: -7% in viewers, -13% in adults 25-54, -18% in women 25-54 and -19% in women 18-49 compared to last year. NBC is also down: -2% in viewers, -5% in women 25-54 and -7% in women 18-49 compared to same week last year.

Season-to-date, CBS THIS MORNING is the only network morning news broadcast to grow its audience, while ABC and NBC decline, according to Nielsen most current ratings. CBS THIS MORNING is up +9% in viewers (3.66m from 3.37m) compared to last season. Additionally, CBS THIS MORNING is up +17% in women 18-49 (0.7/06 from 0.6/05) and even in women 25-54 (1.0/07) and adults 25-54 (0.9/07) compared to last season. ABC delivered double-digit percentage declines in all key measures: -10% in viewers, -18% in adults 25-54, -14% in women 25-54 and -13% in women 18-49 compared to last season. NBC is also down across-the-board: -4% in viewers, -6% in adults 25-54, -5% in women 25-54 and -13% in women 18-49 compared to last season.

CBS THIS MORNING has grown its audience for 43 consecutive months while ABC has declined 24 consecutive months and NBC has declined 23 consecutive months in year-over-year comparisons. ABC has not experienced year-over-year monthly gains since April 2014 and NBC has not posted gains since May 2014.

Ryan Kadro is the Executive Producer of CBS THIS MORNING. Follow CBS THIS MORNING on Twitter, Facebook and Instagram. Use the hashtag #NewsIsBack.