THE TONIGHT SHOW Lengthens Its Key-Demo Lead, Wins the Week in Adults, Men & Women 18-34, 18-49 and 25-54

By: May. 23, 2017
Get Access To Every Broadway Story

Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click.




Existing user? Just click login.

"The Tonight Show Starring Jimmy Fallon" has finished #1 for the late-night ratings week of May 15-19 versus its ABC and CBS time-period competition in every key demographic - adults, men and women 18-34; adults, men and women 18-49; and adults, men and women 25-54 - while delivering a six-week high in adult 18-49 rating, according to "live plus same day" results from Nielsen Media Research.

For the week, "Tonight" averaged a 0.68 rating in adults 18-49, to lengthen its lead over CBS' "The Late Show with Stephen Colbert" (0.52) to a +31% margin, up from +27% for the prior week and +15% for the week before that. Versus ABC's "Jimmy Kimmel Live" (0.38), Fallon won the week by +79%, up from +65% the previous week and +50% the week before that. Note that last week's Friday "Kimmel" was an encore.

The 0.68 is "Tonight's" highest rating since the week of April 3-7 (0.68), The last time "Tonight" rated higher was the week of March 13-17 (0.75).

Season to date, "The Tonight Show" wins the timeslot versus its ABC and CBS competition in every key demographic.

At 12:35 a.m. ET, "Late Night with Seth Meyers" scored its highest 18-49 and total-viewer results in nine weeks (0.37 in 18-49, 1.433 million viewers, best since a 0.39 in 18-49, 1.496 million viewers for the week of March 13-17).

Season to date, "Late Night" wins the timeslot versus its ABC and CBS competition in every key demographic.

LATE-NIGHT WEEKLY AVERAGES
(According to in-home viewing figures from Nielsen Media Research for the week of May 15-19. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight" 0.68 rating, 4 share
CBS "Late Show," 0.52/3
ABC "Kimmel," 0.38/2 *

12:35-1:05 a.m. ET
ABC "Nightline," 0.25/2

12:35-1:35 a.m. ET
NBC "Late Night," 0.37/3 *
CBS "Late Late Show," 0.27/2 *

1:35-2:05 a.m. ET
NBC "Last Call," 0.24/2 *

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 2.671 million viewers
CBS "Late Show," 3.018 million viewers
ABC "Kimmel," 1.856 million viewers *

12:35-1:05 a.m. ET
ABC "Nightline," 1.269 million viewers

12:35-1:35 a.m. ET
NBC "Late Night," 1.433 million viewers *
CBS "The Late Late Show," 1.223 million viewers *

1:35-2:05 a.m. ET
NBC "Last Call," 0.801 million viewers *

* Friday's "Kimmel," "Late Night," "Late Late Show" and "Last Call" were encores.

SEASON AVERAGES

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight" 0.81 rating, 4 share
CBS "Late Show," 0.58/3
ABC "Kimmel," 0.48/3

12:35-1:05 a.m. ET
ABC "Nightline," 0.32/2

12:35-1:35 a.m. ET
NBC "Late Night," 0.42/3
CBS "The Late Late Show," 0.31/2

1:35-2:05 a.m. ET
NBC "Last Call," 0.25/2

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.173 million viewers
CBS "Late Show," 3.195 million viewers
ABC "Kimmel," 2.199 million viewers

12:35-1:05 a.m. ET
ABC "Nightline," 1.442 million viewers

12:35-1:35 a.m. ET
NBC "Late Night," 1.559 million viewers
CBS "The Late Late Show," 1.338 million viewers

1:35-2:05 a.m. ET
NBC "Last Call," 0.834 million viewers

SELECTED CABLE RESULTS, WEEK MAY 15-19

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, "The Daily Show," 0.33

TBS, 11 p.m.-midnight, "Conan," 0.22 (R)

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.60
Adult Swim, 12:30-1:30 a.m. ET, 0.44

Each adult 18-49 rating point equals 1.28 million viewers.

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m., "The Daily Show," 1.045 million

TBS, 11 p.m.-midnight, "Conan," 0.513 million (R)

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.237 million
Adult Swim, 12:30-1:30 a.m. ET, 0.911 million

Image courtesy of NBC.


Play Broadway Games

The Broadway Match-UpTest and expand your Broadway knowledge with our new game - The Broadway Match-Up! How well do you know your Broadway casting trivia? The Broadway ScramblePlay the Daily Game, explore current shows, and delve into past decades like the 2000s, 80s, and the Golden Age. Challenge your friends and see where you rank!
Tony Awards TriviaHow well do you know your Tony Awards history? Take our never-ending quiz of nominations and winner history and challenge your friends. Broadway World GameCan you beat your friends? Play today’s daily Broadway word game, featuring a new theatrically inspired word or phrase every day!

 



Videos