Richardson Launches New eBook on Leadership

PHILADELPHIA, Sept. 16, 2014 /PRNewswire/ Richardson, a leading global sales training and performance improvement company, announced that it has launched a new eBook, "A Leader's Guide to Successfully Sell with Insights."

The eBook acts as a guide to sales and learning leaders, providing tips on how sales organizations can use insights to provoke dialogues that provide more value to customers. It's comprised of five short articles, each highlighting a different focus to help sales teams build credibility and trust with clients and prospects.

"This eBook is a valuable guide for sales professionals at all levels and across any industry," says Jim Brodo, Richardson's Senior Vice President of Marketing. "We believe that sales teams can benefit from implementing the concept of insight selling by providing them with fresh insights that earn credibility and trust as a thoughtful go-to business partner and thought leader who brings value to discussions and helps solve problems. This eBook is a great place to start to learn how."

To download Richardson's latest eBook, please click here.

About Richardson's Selling with Insights Training

Richardson created it's Selling with Insights program as a customized sales training solution that teaches sales reps advanced preparation techniques and dialogue skills to effectively present insights, create needs, and shape the customer's thinking. The program is designed to help sales team members to source relevant insights that will help prospects see things in a new way. The Richardson's Selling with Insights training program also incorporates Richardson's proven Insight Framework, which helps sales reps systematically create, tailor, and communicate compelling insights.

To learn more about Richardson and this program, please contact Jim Brodo at jim.brodo@richardson.com, or visit www.richardson.com.

About Richardson
Richardson (http://www.richardson.com) is a global sales performance company that helps leading organizations improve sales results. We do this in three ways. We analyze the structure and talent of your sales force, we train and develop your sales team, and we continue that development through coaching and reinforcement. We equip your sales leaders and sales force with the skills and strategies they need to win in today's complex selling environment. What is unique about Richardson is how we create truly customized solutions that change behavior and provide measurable results.

SOURCE Richardson