NBC's DATELINE Wins Time Period in Viewers Among Big 4

By: Aug. 28, 2015
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"Food Fighters" (0.9/4 in 18-49, 3.8 million viewers overall from 8-9 p.m. ET) matched its season high in adult 18-49 rating. "Food Fighters" ranked #2 in the time period among ABC, CBS, NBC and FOX in adults 18-49 and total viewers.

"Food Fighters" maintained 100% of last week's 18-49 rating and held 99% of last week's total-viewer result (3.839 million vs. 3.879 million, which made it the show's most-watched episode since July 16).

"Dateline Thursday Night Mystery" (1.1/4 in 18-49, 5.5 million viewers overall from 9-11 p.m. ET) won the time period in total viewers among the Big 4 networks and was #2 in 18-49. "Dateline Mystery" is up +83% versus NBC's summer average in the time period prior to "Dateline Mystery" (1.1 vs. 0.6).

"Dateline Thursday Night Mystery" is running within 0.1 of last week's 1.2 in 18-49, which matched the highest "Dateline Mystery" rating to date among 37 Saturday and Thursday telecasts over this season and last.

For its second hour from 10-11 p.m., "Dateline Thursday Night Mystery" wins the hour among ABC, CBS and NBC in adults, men and women 18-49; adults, men and women 25-54; and total viewers. "Dateline Mystery" has now ranked #1 or tied for #1 in 18-49 among ABC, CBS and NBC for its second hour from 10-11 p.m. with seven of seven Thursday telecasts to date.

Upscale: Last week's "Dateline Mystery" was the most upscale show of the night on the Big 4 networks in terms of adults 18-49 living in homes with $100K+ incomes (with a 110 index).

NBC ranked #2 for the night among the Big 4 networks in adults 18-49, total viewers and other key measures.

In Late-Night Metered Markets Thursday Night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.5/7 with an encore telecast; "CBS Summer Showcase," 1.3/4 with an encore; and ABC's "Jimmy Kimmel Live," 1.9/5.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.8/5 with an encore; "CBS Summer Showcase," 0.2/1 with an encore; and "Jimmy Kimmel Live," 0.5/2.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.2/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.1/4 in metered-market households with an encore) beat CBS's "Late Late Show" (0.7/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49 with an encore) topped "Late Late Show" (0.2/1 with an encore).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 with an encore in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.



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