Magzter to Offer Largest Library of 'All-You-Can-Read' Multi-Platform Digital Magazines
NEW YORK, NY - Magzter, the largest and fastest-growing digital magazine store and newsstand in the world, with more than 24 million users globally, today announced the launch of Magzter Gold, an "all-you-can-read" subscription model that gives users unlimited access to the largest library of digital magazines across mobile, tablet and web for $9.99 a month. At launch, Magzter Gold features over 2,000 titles, including Maxim, ESPN The Magazine, and Fast Company, as well as many top magazines from different geographies, including the UK, Singapore, and India, with many more planned for 2015.
"It's still early days for digital magazine reading," said Girish Ramdas, CEO & Co-Founder of Magzter. "Barriers to entry, like paying for and managing multiple magazine subscriptions, have stalled true adoption. With Magzter Gold, we're delivering a better experience, giving readers instant access to the largest collection of digital magazines anywhere, on any device, and for one low monthly price."
In conjunction with the launch of Magzter Gold, which spans all content categories, from many of the most popular titles to more niche publications on specific interest areas and hobbies, Magzter has also unveiled a reimagined user interface to better support content discovery. A key feature of the new interface is the ability to algorithmically tailor the reading experience for individual users based on their interests and interactions with in-app content. The interface also allows users to download multiple titles simultaneously and also five times faster than before, reducing "speed-to-read" times and making content discovery easier than ever.
"With thousands of titles available, content discovery is a huge benefit of the digital reading experience on Magzter," said Vijay Radhakrishnan, President & Co-Founder of Magzter. "To take full advantage of that, we've built a leading-edge recommendation engine to power the back-end of our new user interface. With it, we can identify the reading habits of our users and then recommend titles based on engagement, all in real-time. It's the most intuitive interface in our category."
In addition to the $9.99 a month subscription option, Magzter is also offering Magzter Gold Lite, available for $4.99 a month. Magzter Gold Lite gives users unlimited access to any five of the available 2,000 titles per month.
"We're mindful that some users have a very select group of magazines that they like to read each month," added Ramdas. "For them, unlimited access including the ability to read all back issues to a few of their favorite titles at just half the price is all they're really looking for in a digital magazine subscription service."
"Keeping in line with our commitment to provide greater accessibility across digital media, Magzter Gold Lite users are free to change what magazines they have access to at the end of each month, so they're never locked into their choices," said Radhakrishnan.