MAYA AND LEELA PRESENT: DANCES OF INDIA Sales to Support Two Entrepreneurs in India and More
RESTON, Va., Nov.27, 2013 /PRNewswire-iReach/ In the nation's capital, where an increasingly divisive environment has become the status quo, two women have embarked on a start-up venture to bring people and worlds together, starting with children and board books. Kyra Khanna and Malini Sekhar recently launched a crowd-funding campaign to support the production of their first board book on India that is part of a series that aims to address the dearth of multicultural content available to young children. Funds raised through the sale of Maya and Leela Present: Dances of India, which is currently available for order via their Indiegogo campaign site, will also go towards supporting two young social entrepreneurs in India.
According to a study conducted by the University of Wisconsin-Madison, between 1994 and 2012, only 10% of children's books contained multicultural content (Cooperative Children's Book Center, University of Wisconsin-Madison,http://blog.leeandlow.com/2013/06/17/why-hasnt-the-number-of-multicultural-books-increased-in-eighteen-years/). That percentage is likely to be far lower for the youngest readers (ages 0-4 years). At the same time, as working moms to toddlers, Khanna and Sekhar also recognized the power of children to constantly absorb and be open to new content.
"Through a lone board book I had found on the snacks and sweets of India, my toddler learned to say the words, 'Namaste' and 'India.' Not from my parents or myself who have roots in India, but from this book. That was a very powerful realization to me," remarked Sekhar. Khanna had a similar experience with her son as she searched far and wide for board books that provided some cultural context. With this in mind, the two friends, who met while playing for the Wellesley College tennis team, joined forces again nearly a decade later to fill what they believe is a critical gap.