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Kobo Inc. Reaches Millions in eReaders

Kobo Inc., a global leader in eReading, today announced that it has exceeded 2012 market forecasts, doubling device sales and attracting more than 4 million new customers within the last six months to bring its total to more than 12 million registered users. Contradicting forecasts claiming eReader sales would decline in 2012, Kobo's E Ink eReader sales were up nearly 150 percent in December, helping the company to carve out 20 percent of the global eReader market [source: DigiTimes]. In less than twelve months, the company launched three new eReading devices and further established its eReading services in new territories including Brazil, Portugal, Italy, Japan, Spain, South Africa, and the Netherlands this year. The annual growth and outstanding international performance culminated in Kobo users reading more than 22 million pages on Christmas Day.

"In December we celebrated Kobo's third anniversary as well as the biggest month for the company yet," said Michael Serbinis, CEO, Kobo. "Millions of new users registered with Kobo in December alone, annual device sales soared with millions of Kobo eReaders bought, and eBook sales nearly doubled from the previous year. 2012 was truly outstanding for our company and our network of booksellers and retailers around the world."

The average Kobo customer bought more eBooks in 2012 - nearly 20 percent more per customer - than in 2011. With the availability of eBooks growing around the world, Kobo invested heavily to ensure that publishers and authors could take advantage of the growing opportunity to engage with fans around the world.

22 million pages were read with the company's open eReading platform.

English was the most common language read, followed by French and Japanese.
People in Canada read the most on Christmas Day - with an average of 200 pages each - while Americans read 160 pages and the British read 93 pages.

The most popular genre at Kobo is Romance. Canadians - perhaps as a result of their cold winters - top the charts as romantic fiction fans.

Fifty Shades of Grey and The Hunger Games dominated 2012 as the most read eBooks and most read eBook series, while the most downloaded Christmas classic was Clement Moore 's classic 'Twas the Night Before Christmas and Charles Dickens ' A Christmas Carol.

In 2012, Kobo invested heavily to provide customers with a cross-platform eReading ecosystem that now includes three E Ink eReaders - the Kobo Touch, the Kobo Mini, and the Kobo Glo - and its new 7" Google-certified Android tablet, the Kobo Arc. At the same time, the company's free top-ranked eReading apps for iOS, Android, BlackBerry and Windows attracted people to read on more tablets than ever during the holiday period.

"We are seeing tremendous international opportunity to bring eReading to new markets, and help transform the industry through technology innovation," said Wayne White , EVP and GM of Devices, Kobo. "The transition from print to digital, the evolution of devices, the application of technologies, and the market adoption of eReading around world is in its infancy. Kobo's trajectory of growth reinforces that people want to read more - and on a variety of devices."

Kobo's commitment to delivering localized experiences for its customers begins with its efforts to attract and secure leading titles from local authors and publishers to deliver a truly unique experience for people around the world. Now offering more than 3.2 million titles across 68 languages Kobo's English catalogue doubled in 2012.


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