Beverly Langford to Release THE ETIQUETTE EDGE: MODERN MANNERS FOR BUSINESS SUCCESS

By: Aug. 22, 2016
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On the surface of the contemporary working world, etiquette might seem passé. Business casual dress slides closer and closer to casual. As organizations shrink, so does the distance (and formality) between the highest-ranking leaders and their entry-level employees. The use of social media encourages everyone to be more open.

None of these realities have eliminated the need for business etiquette. They've simply added nuance, and new avenues for making a good impression-or a bad one.

"Many factors contribute to a person's professional success. Knowledge, skill, work ethic, integrity, ambition-all of these factors are essential," says Beverly Langford, Ph.D., president of LMA Communications. "However, we make a serious mistake if we ignore the importance of effective and appropriation communication and behavior, social savvy, and commonsense etiquette."

In THE ETIQUETTE EDGE: Modern Manners for Business Success (AMACOM; August 23, 2016; $16.00 Paperback), Langford demonstrates the career-enhancing power of masterful manners, from job interviews to workplace life to the virtual world and beyond.

Updated with smart guidelines to navigate social media etiquette, virtual meetings, and other areas unique to the 21st century, THE ETIQUETTE EDGE

provides reader with the tools to feel confident in any business situation, and, most importantly, to use social grace to make others feel confident and at ease.

"Rules of courtesy aren't intended to make you pompous or uptight," Langford notes. "Indeed, they grew out of society's need to make the world a fairer, kinder, more comfortable place to live."

Using Langford's framework to eschew rudeness and create smooth, productive interactions, readers will gain the insights and skills to:

  • Choose behavior that builds credibility-because character and judgment are the key traits that transform a good contributor into a trusted workplace leader.
  • Handle social media to make-not break-a career.
  • Start each new job, relationship, and interaction on the right foot.
  • Communicate effectively with one's manager (even on the days when no communication seems vastly preferable).
  • Use email, text, social media, and the phone appropriately for this new era-including when to select which medium.
  • Move forward from mistakes with poise.

In THE ETIQUETTE EDGE, Langford brings wisdom and wit to situations that can make us feel thoughtless and tongue-tied. Readers will learn how to put courtesy to work in any business context-and reap the benefits!

Beverly Langford is President of LMA Communication, a consulting, training, and coaching firm that works with organizations and individuals on strategic communication, message development, effective interpersonal communication skills, team building, and leadership development.



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