Playbills in the UK?

[mkmswain]

Posted: 2/15/17 at 9:59am

Do you think there would be an appetite for playbills - a free sheet with a cast/creatives list - in the UK, in addition to programmes? Or do you like buying a proper programme as part of the theatregoing experience?

[ggersten]

Posted: 2/15/17 at 5:07pm

I missed the "free" playbills you get in the US while seeing shows in the UK. (Playbills aren't really free - they are just part of the ticket price!)  We rarely purchased a programme due to cost.  

The National does have those free sheets with cast/creatives.  So,the National thinks people want them.  But, the issue for the theatres is whether that sheet detracts from sales of programmes. 

[BIG BALONEY]

Posted: 2/19/17 at 10:53am

The cost for theatre programs or souvenir books are outrageous. Some are $10 to 15 and that the only way you find out about things. Why give out free playbills , when you have a cash cow in the house.

[JGPR2]

Posted: 2/25/17 at 9:53am

I sometimes buy a program, depends on the show. I think they are much better quality than the "Playbills" in the US.