NOWaWarning said: "I remember at the time it was open, many thought the Bridges of Madison County marketing hurt the show.
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It was awful. Not suggesting the replacement will win any wards, but it did much better to capture the tone and aesthetic of the show (that imo, is much more appealing than the original). I might have actually bought a full price ticket to the show if the marketing had me more intrigued.
"You can't overrate Bernadette Peters. She is such a genius. There's a moment in "Too Many Mornings" and Bernadette doing 'I wore green the last time' - It's a voice that is just already given up - it is so sorrowful. Tragic. You can see from that moment the show is going to be headed into such dark territory and it hinges on this tiny throwaway moment of the voice." - Ben Brantley (2022)
"Bernadette's whole, stunning performance [as Rose in Gypsy] galvanized the actors capable of letting loose with her. Bernadette's Rose did take its rightful place, but too late, and unseen by too many who should have seen it" Arthur Laurents (2009)
"Sondheim's own favorite star performances? [Bernadette] Peters in ''Sunday in the Park,'' Lansbury in ''Sweeney Todd'' and ''obviously, Ethel was thrilling in 'Gypsy.'' Nytimes, 2000
Something Rotten clearly hired someone who didn't like the show. They were always saying negative things about it, and making fun of the show, yet somehow stayed hired for the whole run. Some companies keep failing upward.
I have never seen such a poorly run twitter account than the one for Kinky Boots. It serves no functional purpose. Zero fan interaction and really have no clue who they are catering to on twitter.
haterobics said: "Something Rotten clearly hired someone who didn't like the show. They were always saying negative things about it, and making fun of the show, yet somehow stayed hired for the whole run. Some companies keep failing upward.
I thought that the Broadway logo for "Chess" was horrible.
"A coherent existance after so many years of muddle" - Desiree' Armfelt, A Little Night Music
"Life keeps happening everyday, Say Yes" - 70, Girls, 70
"Life is what you do while you're waiting to die" - Zorba
haterobics said: "Something Rotten clearly hired someone who didn't like the show. They were always saying negative things about it, and making fun of the show, yet somehow stayed hired for the whole run. Some companies keep failing upward."
Really? I really liked SR's marketing campaign and I wished the show had been as clever.
"This thread reads like a series of White House memos." — Mister Matt
Dear Evan Hansens marketing really needs to be changed up. The artwork on their marquee is about as interesting as watching paint dry. Especially when next to the lavish Great Comet design.
haterobics said: "Something Rotten clearly hired someone who didn't like the show. They were always saying negative things about it, and making fun of the show, yet somehow stayed hired for the whole run. Some companies keep failing upward."
what ads are you referring to? i thought most of their ads were very clever
bridges had a hilariously terrible commercial that reminded me of a Summer's Eve ad
"Contentment, it seems, simply happens. It appears accompanied by no bravos and no tears."
I was watching something on Youtube. And, the commercial that they showed prior to my content loading was the commercial for the upcoming revival of Hello Dolly.
I know it's not print marketing, but regardless, it's bland as all hell and if I weren't a theatre person it wouldn't do anything to me to want to get tickets for it.
I think Something Rotten's marketing is terrible in that it in no way captures the essence of the show. I saw it with a group and was delightfully surprised, laughed the whole time. The ad campaigns are not congruent with the spirit, message, or content of the show.
Most recently, Bright Star. Did you know that beloved American superstar Steve Martin wrote a musical? Well most of the country did not. Additionally, that entirely bland and vague artwork could not have been less enticing or telling of the show's warmth and tenderness if it tried. Really abysmal work all around.
Marketing is about way more than just advertising and branding but those are definitely the most effective forms for theatre and easiest to judge
I cant tell if people commenting about Something Rotten are joking or just didnt 'get it' but their branding and advertising was brilliant and clearly worked .
I thought It Shoulda Been Yous artwork was awfully simplistic and cheap looking
Not necessarily the worst but I thought the "Dating then and now" video ads for SHE LOVES ME were kinda cringey. There was also that dumb tagline that didn't make any sense in early ad materials but I can't recall it, like the not-so-romantic musical comedy or something? The pink was a tad much too, though I thought the ads with the diamond and production photos were much nicer.
Don't get me wrong love the show and adored that revival but its ad campaign was meh for me.