Anyone walk by Once lately? I noticed that they've forgone their usual gold and black logo designs and have a completely new design? Noticed their website has the new design too:
Can't find pictures of their new pictures and ads online yet though.
Is it common for shows to change their "look" this far in their run? I know that Bridges had completely changed their logo/design further into their short run, but I guess I never really thought about other shows doing this in the past.
I only saw the show once in the last week of previews but I left incredibly moved. I know the show has it's haters but I don't think I've seen a musical that has moved me in the same way that Once has. I left the theater crying, feeling heartbroken and uplifted at the same time.
It was actually kind of wonderful when I saw it. During Falling Slowly Reprise, in front of my was an older woman by herself. The end must have stuck a cord with her because she was blubbering, crying even harder than I was. There was a younger guy (mid 20s maybe) sitting next to her and her looked at her and put his arm around her and gave her a hug. She then just hung onto his arm for the rest of the show. Was just a nice, moving moment.
It's had a nice run but I really hope it survives. I do want to see it again.
Is it common for shows to change their "look" this far in their run?
It's not a major change, but yes, most shows try to freshen up their advertising every few years. The big moneymakers don't do as much because they generally don't have to.
"What can you expect from a bunch of seitan worshippers?" - Reginald Tresilian
Selling ONCE on its music (which lets them add Oscar and Grammy to the Tony and Oliviers they won) is a smart move. I hope it's not too late to save the show, but the new ad campaign is dynamic and appealing.
Words don't deserve that kind of malarkey. They're innocent, neutral, precise, standing for this, describing that, meaning the other, so if you look after them you can build bridges across incomprehension and chaos. But when they get their corners knocked off, they're no good anymore…I don't think writers are sacred, but words are. They deserve respect. If you get the right ones in the right order, you can nudge the world a little.
I love the "Gold" letters in the London design. Gorgeous and goes with the song.
"The sexual energy between the mother and son really concerns me!"-random woman behind me at Next to Normal
"I want to meet him after and bang him!"-random woman who exposed her breasts at Rock of Ages, referring to James Carpinello
It's not really a new logo. It's just in a different application. Just like the Phantom's mask going from a black background with a rose to the current blue background or Les Miz's Cosette having the flag behind her to a more abstract image.
The only thing more boring than the show was the movie version.
Saw it on a naughty version so thankfully did not pay much to see it. Mrs R wanted to see it and was glad we saw the naughty version and saved some money on it. Big disappointment all around.