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Once's New Logo Design

ohjustjake Profile Photo
ohjustjake
Leading Actor
joined:4/18/06
Once's New Logo Design
Posted: 6/23/14 at 09:27am
Anyone walk by Once lately? I noticed that they've forgone their usual gold and black logo designs and have a completely new design? Noticed their website has the new design too:

http://www.oncemusical.com/

Can't find pictures of their new pictures and ads online yet though.

Is it common for shows to change their "look" this far in their run? I know that Bridges had completely changed their logo/design further into their short run, but I guess I never really thought about other shows doing this in the past.
http://www.jakevsthecity.com
neonlightsxo
Broadway Star
joined:7/29/08
Once's New Logo Design
Posted: 6/23/14 at 09:28am
I love the new ad campaign. I think it's a last-ditch campaign to sell tickets.
ohjustjake Profile Photo
ohjustjake
Leading Actor
joined:4/18/06
Once's New Logo Design
Posted: 6/23/14 at 09:31am
Yeah I agree about loving it - it definitely caught my eye as I walked by the theatre.
http://www.jakevsthecity.com
n2nbaby Profile Photo
n2nbaby
Leading Actor
joined:10/22/10
Once's New Logo Design
Posted: 6/23/14 at 09:35am
I like the new design a lot.

I only saw the show once in the last week of previews but I left incredibly moved. I know the show has it's haters but I don't think I've seen a musical that has moved me in the same way that Once has. I left the theater crying, feeling heartbroken and uplifted at the same time.

It was actually kind of wonderful when I saw it. During Falling Slowly Reprise, in front of my was an older woman by herself. The end must have stuck a cord with her because she was blubbering, crying even harder than I was. There was a younger guy (mid 20s maybe) sitting next to her and her looked at her and put his arm around her and gave her a hug. She then just hung onto his arm for the rest of the show. Was just a nice, moving moment.

It's had a nice run but I really hope it survives. I do want to see it again.
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Mister Matt
Broadway Legend
joined:5/17/03
Once's New Logo Design
Posted: 6/23/14 at 09:36am
Is it common for shows to change their "look" this far in their run?

It's not a major change, but yes, most shows try to freshen up their advertising every few years. The big moneymakers don't do as much because they generally don't have to.
"What can you expect from a bunch of seitan worshippers?" - Reginald Tresilian
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mschwager
Stand-by
joined:11/21/11
Once's New Logo Design
Posted: 6/23/14 at 10:09am
Can someone post a pic of the marquee?
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jnb9872
Broadway Legend
joined:11/24/08
Once's New Logo Design
Posted: 6/23/14 at 10:35am
Selling ONCE on its music (which lets them add Oscar and Grammy to the Tony and Oliviers they won) is a smart move. I hope it's not too late to save the show, but the new ad campaign is dynamic and appealing.
Words don't deserve that kind of malarkey. They're innocent, neutral, precise, standing for this, describing that, meaning the other, so if you look after them you can build bridges across incomprehension and chaos. But when they get their corners knocked off, they're no good anymore…I don't think writers are sacred, but words are. They deserve respect. If you get the right ones in the right order, you can nudge the world a little.
playbill-love
Chorus Member
joined:7/30/13
Once's New Logo Design
Posted: 6/23/14 at 10:42am

Attached (I think( is a picture of the new marquee

thespian geek Profile Photo
thespian geek
Broadway Legend
joined:10/1/04
Once's New Logo Design
Posted: 6/23/14 at 10:46am
I like the West End production's new design more, personally..

http://www.oncemusical.co.uk/
little_sally Profile Photo
little_sally
Broadway Legend
joined:1/15/04
Once's New Logo Design
Posted: 6/23/14 at 10:50am
Oh, I agree thespian geek.
A little swash, a bit of buckle - you'll love it more than bread.
mschwager Profile Photo
mschwager
Stand-by
joined:11/21/11
Once's New Logo Design
Posted: 6/23/14 at 11:00am
Thanks Playbill! I really like the new logo. A definitely welcome refresh
Mister Matt Profile Photo
Mister Matt
Broadway Legend
joined:5/17/03
Once's New Logo Design
Posted: 6/23/14 at 11:04am
Not a fan of the new London design. Never understood their affinity for "shiny" letters. And the photo is really static and dull.

"What can you expect from a bunch of seitan worshippers?" - Reginald Tresilian
Updated On: 6/23/14 at 11:04 AM
Bettyboy72 Profile Photo
Bettyboy72
Broadway Legend
joined:3/31/06
Once's New Logo Design
Posted: 6/23/14 at 11:16am
I love the "Gold" letters in the London design. Gorgeous and goes with the song.
"The sexual energy between the mother and son really concerns me!"-random woman behind me at Next to Normal "I want to meet him after and bang him!"-random woman who exposed her breasts at Rock of Ages, referring to James Carpinello
Wildcard Profile Photo
Wildcard
Broadway Legend
joined:6/21/06
Once's New Logo Design
Posted: 6/23/14 at 12:19pm
It's not really a new logo. It's just in a different application.
Just like the Phantom's mask going from a black background with a rose to the current blue background or Les Miz's Cosette having the flag behind her to a more abstract image.
RippedMan Profile Photo
RippedMan
Broadway Legend
joined:8/14/05
Once's New Logo Design
Posted: 6/23/14 at 12:46pm
I thought the original logo was one of the best I've seen. But this isn't bad either. Keeps with the theme.

Newsies is closing, so it's at least lived it's competition from its season.
HorseTears Profile Photo
HorseTears
Broadway Legend
joined:3/25/05
Once's New Logo Design
Posted: 6/23/14 at 12:52pm
That London website and logo treatment looks so tacky. Which, I guess, works for the West End audience.
FishermanBob Profile Photo
FishermanBob
Broadway Legend
joined:7/9/12
Once's New Logo Design
Posted: 6/23/14 at 12:59pm
"Not a fan of the new London design. Never understood their affinity for "shiny" letters. And the photo is really static and dull."

Agree completely. The U.S. picture feels vibrant and alive. Let's hope it helps them keep going.
mjohnson2 Profile Photo
mjohnson2
Broadway Star
joined:11/2/13
Once's New Logo Design
Posted: 6/23/14 at 01:46pm
London tends to do that with their logos. Just take a look at the Wicked redesign for the West End.
Anything regarding shows stated by this account is an attempt to convey opinion and not fact.
bwayphreak234 Profile Photo
bwayphreak234
Broadway Legend
joined:7/4/10
Once's New Logo Design
Posted: 6/23/14 at 02:17pm
I didn't like this show at all, but the new logo looks great.
"There’s nothing quite like the power and the passion of Broadway music. "
NeverSoShy
Understudy
joined:10/8/11
Once's New Logo Design
Posted: 6/23/14 at 02:30pm
"That London website and logo treatment looks so tacky. Which, I guess, works for the West End audience."

I just snorted a little at this (and felt mildly insulted!)!
little_sally Profile Photo
little_sally
Broadway Legend
joined:1/15/04
Once's New Logo Design
Posted: 6/23/14 at 03:15pm
Anyone else get the email to "Celebrate Once 2.0?" It makes me think of all of those versions of Scarlet Pimpernel.
A little swash, a bit of buckle - you'll love it more than bread.
ohjustjake Profile Photo
ohjustjake
Leading Actor
joined:4/18/06
Once's New Logo Design
Posted: 6/25/14 at 12:19am
Yeah I agree, this new logo campaign makes me want to go see it again.
http://www.jakevsthecity.com
Mr Roxy Profile Photo
Mr Roxy
Broadway Legend
joined:5/17/03
Once's New Logo Design
Posted: 6/25/14 at 01:36am
The only thing more boring than the show was the movie version.

Saw it on a naughty version so thankfully did not pay much to see it. Mrs R wanted to see it and was glad we saw the naughty version and saved some money on it. Big disappointment all around.
Cynicism is an unpleasant way of saying the truth - Lillian Hellman.
AntV
Leading Actor
joined:12/23/12
Once's New Logo Design
Posted: 6/25/14 at 02:00am
Are you saying you watched a Once porn spoof?
TheatreFan4 Profile Photo
TheatreFan4
Broadway Legend
joined:8/12/09
Once's New Logo Design
Posted: 6/25/14 at 02:49am
Roxy, a man of your age who can't figure out how ignore actually works, I can't even IMAGINE you know how to procure bootlegs...
"Hi there, we represent The Broadway Better Business Players for a Better Tomorrow. We're trying to start a petition to get second rate shows taken off the marquee and with your help we can stop Mamma Mia from ever playing again." -Brad Jones in Suburban Knights

"Is it true you have Ralph Jr at the bottom of your purse in a jar of formaldehyde?" - Felicia
"No, but I wish I did so I could shove it down your throat!" - Bernadette

"This play is sh*t! This play is sh*t! F*CK YOU TERRENCE MCNALLY!!"- Patti LuPone as an angry theatre goer at 'Master Class'

"Being normal is VASTLY overrated..."
- Aggie Cromwell
haterobics Profile Photo
haterobics
Broadway Legend
joined:3/29/14
Once's New Logo Design
Posted: 6/25/14 at 03:08am
Only Roxy would dislike something, but then watch all of the different versions of it.

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