Broadway Grosses: Week Ending 2/2/14

[Rob]

Posted: 2/3/14 at 3:05pm

Click below to access all the grosses from all the shows for the week ending 2/2/2014 in BroadwayWorld.com's grosses section.

Also, you will find information on each show's historical grosses, cumulative grosses and other statistics on how each show stacked up this week and in the past.

Click Here to Visit the Broadway Grosses...

Up for the week by attendance was: BRONX BOMBERS (9.6%), TWELFTH NIGHT/RICHARD III (2.1%), AFTER MIDNIGHT (1.8%), MACHINAL (0.3%),

Down for the week by attendance was: CHICAGO (-21.6%), MAMMA MIA! (-20.3%), A NIGHT WITH JANIS JOPLIN (-14.7%), JERSEY BOYS (-13.9%), ROCK OF AGES (-13.4%), CINDERELLA (-12.1%), THE PHANTOM OF THE OPERA (-10.7%), THE LION KING (-10.0%), A GENTLEMAN'S GUIDE TO LOVE AND MURDER (-6.4%), NEWSIES (-6.1%), ONCE (-5.5%), MOTOWN: THE MUSICAL (-5.3%), PIPPIN (-3.6%), OUTSIDE MULLINGAR (-3.4%), BEAUTIFUL (-3.1%), THE GLASS MENAGERIE (-3.1%), WICKED (-2.9%), NO MAN'S LAND/WAITING FOR GODOT (-2.8%), KINKY BOOTS (-1.8%), MATILDA (-1.7%), THE BOOK OF MORMON (-0.3%), THE BRIDGES OF MADISON COUNTY (-0.3%),

Click Here to Visit the BroadwayWorld Grosses...

[beensince1987]

Posted: 2/3/14 at 3:12pm

Wow. Bronx Bombers in not even making 20% of potential gross...

[Phantom of London]

Posted: 2/3/14 at 3:12pm

Despite the Super Bowl, attendance seemed to of gone south, evidents that people here to watch the football don't want to see a Broadway show.

[neonlightsxo]

Posted: 2/3/14 at 3:18pm

Rough week. Mamma Mia and Cinderella, especially.

[bdn223]

Posted: 2/3/14 at 3:25pm

i think the real story here is Mamma Mia barely making 30% of its potential gross. That is something I would expect from a new show that hasn't yet found an audience, not a tourist tradition like Mamma Mia. If Mamma Mia doesn't have a GREAT summer I would expect it to be gone come this time next year. By great I mean $650,000+ every week from end of June through September 1st.

I can also see why the producers of Cinderella wanted to wait a week before having Jepsen and Drescher start since I don't see anyone doing that much better. Why pay them when you know they won't bring in enough money to cover their salaries. Updated On: 2/3/14 at 03:25 PM

[willep]

Posted: 2/3/14 at 3:27pm

Uh oh, is The Book of Mormon starting to falter!? That is their lowest capacity since April of 2011. Ouch. They must be posting soon.

[bwayphreak234]

Posted: 2/3/14 at 3:28pm

Ouch all around.

[broadfan327]

Posted: 2/3/14 at 3:32pm

Also, it was very cold much of the week, and perhaps theater goers avoided the city on purpose to avoid the Super Bowl events.

[ethan231h]

Posted: 2/3/14 at 3:34pm

Ouch indeed
Book of Mormon, Wicked, Lion King and Kinky Boots did bad!
I was in the city on sat seeing Avenue Q and I thought tImes Square was PACKED WITH TOURISTS! It was crazy, but clearly none went to shows! well I guess with mid winter break coming up families with kids will be coming in to the city!

[evic]

Posted: 2/3/14 at 3:41pm

Now through the middle of March will be difficult for many shows and there will be some closings. The ones who hung on will be gone by June. The football tourists weren't gonna spend their bucks on a show. Though the producers of Mama Mia have made billions, they will soon through in the towel. They just spent bucks on a new advertising campaign, but the Shuberts are going to want the prized Broadhurst for a hit. Don't think that Bridges will make it too many weeks past opening.

[WiCkEDrOcKS]

Posted: 2/3/14 at 3:42pm

I still don't understand why they didn't just close shop on MAMMA MIA! instead of spending all that money to transfer the production to a different theater.

[WayTooBroadway]

Posted: 2/3/14 at 3:54pm

The thing is, most Super Bowl visitors (who have the capacity to spend big bucks on Broadway shows) have events planned all throughout the day.

Free open bar party downtown? Yes! $140 tickets to a show I can see when it'll probably stop in my town anyway? Well... There is always a downside to these types of events.

Just makes sense.

[D2]

Posted: 2/3/14 at 3:57pm

And so many laughed at Winston when he predicted the Super Bowl would be bad for Broadway...

[Smaxie]

Posted: 2/3/14 at 3:59pm

>Ouch indeed Book of Mormon, Wicked, Lion King and Kinky Boots did bad!<

The Book of Mormon was the highest grossing show of the week, at $1.6 million, played to 102.3% capacity, had an average ticket price of $188. The figures are 118% of its possible gross potential. In a week when other shows suffered, it barely fluctuated. In no ways did it "do bad".

[Patti LuPone FANatic]

Posted: 2/3/14 at 4:20pm

Wow...that's a very signficant loss for "Chicago." How does it work for a show that has been around for so long? Do the producers have built up reserves to see them through the lean weeks? I'm curious as to how they have managed to survive so many lean winters.

[Mr Roxy]

Posted: 2/3/14 at 5:03pm

Mormon is advertising on TV like crazy

When it pops up on TDF or another discount site we will see it. Doubted people here for the Super Bowl were not Broadway fans.

[frogs_fan85]

Posted: 2/3/14 at 5:20pm

Mormon has always been advertising on TV like crazy. I can't remember an episode of The Daily Show or SNL in the past few years that hasn't had at least one commercial.

[Marianne2]

Posted: 2/3/14 at 5:30pm

I would guess the crowds in the Times Square area kept some people away as well. I know I would have been willing to go see a show last week. But, everything set up in Times Square and worrying about extra traffic getting into NYC kept me away.

[Ed_Mottershead]

Posted: 2/3/14 at 5:32pm

Although I probably won't get a chance to see either one of them (damnit), it warms my heart to know that Twelfth Night/Richard 3 were one of the shows that seems to packing them in, come rain, shine, snow or Super Bowl.

[AEA AGMA SM]

Posted: 2/3/14 at 5:58pm

"How does it work for a show that has been around for so long? Do the producers have built up reserves to see them through the lean weeks? I'm curious as to how they have managed to survive so many lean winters."

Most shows will have reserves built into their budgets to help them get through their initial weeks when you can generally anticipate more comps and discounts to build word of mouth and then to continue covering costs during lean weeks such as this when the box office doesn't cover the operating costs.

[JMPlayer6]

Posted: 2/3/14 at 6:06pm

Book of Mormon dropping below 102.6% capacity: the world is ending for sure!

[AEA AGMA SM]

Posted: 2/3/14 at 6:08pm

Yep, it won't be long before they are on TKTS and begging people to buy tickets. Hopefully they'll try to hang on through the summer. Shall we start the speculation of what can take the O'Neill come September?

[Mr Roxy]

Posted: 2/3/14 at 6:10pm

Sarcasm noted

[ClydeBarrow]

Posted: 2/3/14 at 6:12pm

I think there is word that DINER is looking to take over the O'Neill. You can check with BroadwayStar2 for confirmation though.

[ACL2006]

Posted: 2/3/14 at 8:09pm

I think any non-football tourists stayed away from NYC that week knowing how crowded it would be and how expensive everything was(hotels, restaurants, etc.). They'll get a boost for President's week & the Valentine's Day weekend in a few weeks, but otherwise it looks like it'll be a rough winter for most shows.