"We launched many of these sites as subsections of BroadwayWorld.com" explained CEO Robert Diamond "because of the increasing intersection between the stage and other areas of entertainment. After witnessing explosive traffic growth across the board, we decided to tap into, and exploit each market's full potential by launching them as their own comprehensive websites. We will take what we've learned from nearly 10 years of leading theatre coverage and apply it to these other major areas of entertainment."
Each site will have a dedicated Editor-in-Chief, fully supervising content along with a team of newsdesk managers, photographers, photo editors, video crews, advertising sales teams, and more. Already, new site teams are working closely together, offering both media and sales opportunities across different outlets with distinct audiences, demographics, and targets.
"We've already begun to run both editorial exclusives and advertising programs" said Miles Silverman, VP of Sales and Marketing "that target a more general TV or Film audience focused on big stars and pop culture, as well live theatre's coveted upscale, highly affluent consumer audience. The response thus far has been extraordinarily positive as advertisers are increasingly interested in reaching multiple audiences via one reliable publisher for maximum cost efficiency."
All of BroadwayWorld.com's market-leading features including Mobile Sites, Message Boards, Twitter Watch, Photo Flashes, Video Coverage, Exclusive Interviews and more, along with the best news team in the business will be launched across the board to service each individual entertainment category. Additionally, the sites will share a registration system, so one login will work across all the web sites, allowing fans to seamlessly jump into conversations across the board.
Over the coming weeks, BWWComedyWorld.com, BWWDanceWorld.com, BWWMusicWorld.com and BWWClassicalWorld.com will offer regional subsections devoted to the top 25 markets around the world for each genre.
Wisdom Digital Media
Wisdom Digital Media Publishing launched in 2001 and its first flagship site, BroadwayWorld.com in 2003. BroadwayWorld is the largest theatre site on the Internet covering Broadway, the West End and beyond to 100 US cities, and 35 countries worldwide. With over 3.5 million monthly visitors, BroadwayWorld delivers complete up-to-the-minute Broadway, off-Broadway, and regional theatre news, in-depth interviews, extraordinary photo coverage, entertaining video features, lively message boards, ticket discounts, reviews, and more.