The HAMILTON Effect: Subscription Sales Spiking at Musical's Future Tour Stops

By: May. 06, 2016
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"One big, attention-grabbing show is good for Broadway, because it really does stimulate theatergoing overall," Shubert Organization chairman Philip J. Smith tells Variety.

There can be no question as to which big, attention-grabbing show he could be referring to. The popularity of Lin-Manuel Miranda's HAMILTON has far surpassed the normal limitation of the theatre community, with its original Broadway cast recording proliferating the mainstream, its opening number being performed on the Grammy telecast and cast members regularly popping up to chat on late night talk shows.

So while its 16 nominations dominate the Tony Award buzz and the musical's national attention is expected to surge ratings for the June 12th award telecast, the theater industry has its eye on how HAMILTON's success will reverberate across Broadway as a whole.

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From the creative team behind the Tony Award-winning In The Heights comes a wildly inventive new musical about the scrappy young immigrant who forever changed America: Alexander Hamilton. Tony and Grammy Award winner Lin-Manuel Miranda wields his pen and takes the stage as the unlikely founding father determined to make his mark on a new nation as hungry and ambitious as he is. From bastard orphan to Washington's right hand man, rebel to war hero, loving husband caught in the country's first sex scandal to Treasury head who made an untrusting world believe in the American economy, Hamilton is an exploration of a political mastermind. George Washington, Thomas Jefferson, Eliza Hamilton, and lifelong Hamilton friend and foe, Aaron Burr, all attend this revolutionary tale of America's fiery past told through the sounds of the ever-changing nation we've become. Tony Award nominee Thomas Kail directs this new musical about taking your shot, speaking your mind, and turning the world upside down.

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