TIGI Haircare Launches Mobile App For Exclusive “Bed Head Hotel” Music Events Campaign

Conduit (www.conduit.com), a global leader in engagement solutions for web and mobile publishers, announces Conduit Mobile's partnership with TIGI Haircare to produce the official mobile app for The Bed Head Hotel consumer music and fashion events program. The app, available for free via the Apple App Store and Google Play, enables users to engage with cutting-edge music, fashion, and live-event content feeds from The Bed Head Hotel and its VIP events that take place during the biggest music festivals and cultural events nationwide. The partnership continues this weekend, August 2nd through 4th in Chicago, as Bed Head presents concerts and parties with exclusive DJ sets from buzzing music artists, including Skaters, Wild Belle, The Orwells, Jillionaire (of Major Lazer), Beast Patrol, Deap Vally, Bear Mountain, and several others.

"We are very excited to partner with TIGI Haircare and The Bed Head Hotel program," said Li-at Karpel Gurwicz, Marketing Director at Conduit Mobile. "Conduit Mobile continues to provide engaging apps that connect global brands with consumers in new and exciting ways - including through lifestyle events worldwide. The Bed Head Hotel's official app gives guests access to various VIP music concerts and enables them to check out music & content feeds, news, updates, promotions, and an interactive Bed Head Hotel mobile photo booth."

"TIGI Haircare is looking forward to working with Conduit Mobile to develop the official mobile app for The Bed Head Hotel events program," said Tauri Laws-Phillips, PR/Media Manager at TIGI Haircare. "Conduit Mobile is providing relevant engagement to music fans in a direct, highly creative, and interactive way."

Following the success of the Bed Head Hotel at Miami Music Week in March, partygoers and app users at the Bed Head Hotel Chicago can get styled, let their hair down, and groove to the sounds of some of today's hottest bands and artists. Download the official app here, and for the latest on the Bed Head Hotel visit: www.bedheadhotel.com.

About Conduit

Conduit is the leading provider of cloud-based solutions that empower web and mobile publishers to engage their users anytime, anywhere across multiple platforms. Founded in 2005, Conduit was recently ranked as one of the world's most valuable Private tech companies, worth close to $1.5B in its latest valuation. More than 260,000 publishers of all sizes leverage the company's innovative solutions to generate billions of monthly interactions with over 250 million end users. The Conduit Mobile platform offers a powerful solution for the fast-growing mobile front, enabling businesses to create a strong mobile presence, reach a wider audience, and build a mobile community. Featuring a host of tools and customization options, our unique platform makes it remarkably simple to create quality mobile apps for all leading mobile devices (iPhone, iPad, Android, and HTML5), and engage mobile users with no coding necessary. For more information visit: http://www.conduit.com.

About TIGI Haircare Inc.

Founded by brothers Toni and Guy Mascolo, TIGI is a family hair affair. With over 30 years in the salon industry, all five Mascolo brothers have worked to build the TIGI hair care and styling empire. TIGI is easily recognized by its trendy, edgy packaging and quirky names and its unparalleled styling ability makes it a favorite of hair junkies worldwide. Includes shampoos, conditioners, hair sprays and tools for fierce styling. For more information on Bed Head by TIGI visit: http://www.bedhead.com.