Stefani Greenfield has resigned as chief creative officer of The Jones Group Inc. reports WWD. She will now serve as their global creative consultant, working on creative and marketing intiatives through her consulting firm, My Next Act.
Greenfiled will focus on specific brands within the Jones family including Nine West, JonesWorks, Rachel Roy, Brian Atwood and Kurt Geiger. "Stefani has done an outstanding job of attracting exceptional talent, and having accomplished that, we are now ready to fully shift product design into our brands," said Richard Dickson, president and chief executive officer of branded businesses at Jones. Since joining The Jones Group Inc. in November 2011, Greenfield has served in the creative function specifically on design, merchandising, marketing and creative services."I came in, analyzed the design organization, brought in phenomenal people throughout every brand and built the teams, so I could move on to Stage 2. The master plan was always so I could come and go...and bring my obsession with culture, popular culture and the world to The Jones Group. Phase One for me was done," said Greenfield.She declined to comment on the length of her consulting contract. "It's going to be for quite awhile. I am 45. You will see me through being 46 at least," she said.
Greenfield did confirm that the team she put together is all staying at the firm. "I was here to put design in place to function within the individual brands. We've done that. Now it's about me, and what Stefani Greenfield wants to do, and how Stefani Greenfield wants to add value. I'm my own service, and the service I can provide here."
