Skin Care Brand Indeed Laboratories Makes U.S. Debut at Walgreens

Indeed Laboratories announced the U.S. launch of its global skin care products nanoblur and snoxin with exclusive availability at Walgreens and Duane Reade stores nationwide. Indeed Laboratories is an innovative company that develops affordable skin care products, offering targeted solutions for every woman. The brand's U.S. retail launch through distributor Boots USA is a result of the strategic partnership formed last summer between Alliance Boots and Walgreens (NYSE: WAG) (WAG) to create the first global pharmacy-led, health and wellbeing enterprise.

"We believe in pushing the boundaries of science and challenging the status quo of beauty standards," states Dia Foley, Vice President of Sales and Marketing of Indeed Laboratories. "By expanding our distribution to the U.S. market through Walgreens and Duane Reade, we're able to reach out to a broad consumer set with accessible, no fuss products the Indeed way, through our simplified skin care solutions."

"Walgreens selected Indeed Laboratories products because they complement our approach to bringing our customer the proven innovation she seeks," said Shannon Curtin, Walgreens Divisional VP and General Merchandise Manager of Beauty and Personal Care. "Shoppers know that they can always find the latest skincare items at Walgreens, and now that includes nanoblur and snoxin. Our knowledgeable beauty advisors are available to help answer any questions on these new products."

Indeed Laboratories was founded from a simple idea put forth by Foley, who has been with the company from the start and has more than 20 years of experience in the beauty industry. As a spokesperson for many top cosmetic brands, she was constantly in front of cameras and concerned about how her skin was appearing on screen. Foley's goal was to achieve that soft, camera lens filter effect directly onto the surface of the face for an instant result. Out of the need for instant, flawless, HD ready skin, nanoblur instant skin perfector was born. Since breaking onto the beauty scene the company has successfully introduced a range of high performance, low-cost skin care solutions to women across the globe, with current distribution in the United Kingdom, Canada, South Africa, Asia, Australia and New Zealand.

One of the first products to be available in the U.S. is nanoblur, which has received international acclaim and has been a number one selling beauty item in its category in several markets. In the UK, nanoblur experienced unprecedented sales in its first week in participating Boots locations and Walgreens aim to repeat this success in the United States with the exclusive launch of nanoblur instant skin perfector and snoxin facial line fighter beginning this month.

"Based upon the great success that Boots experienced with Indeed Laboratories in the United Kingdom, we're thrilled to work with Indeed to bring their great products to launch exclusively in Walgreens and Duane Reade in the United States," adds Gordon Farquhar, Managing Director, Boots Retail USA. "With the help of Walgreens and Indeed Laboratories products, women have access to innovative and affordable beauty solutions that deliver great results."

The two Indeed Laboratories products are available at Walgreens and Duane Reade locations nationwide as well as online at Walgreens.com and are value priced, compared to conventional formulas of leading brands. Indeed Laboratories' line of high performance products includes:

nanoblur instant skin perfector (MSRP: $19.99) gives high definition camera ready skin in seconds. nanoblur instantly transforms your skin, minimizing the signs of aging - smoothing and softening the appearance of fine lines, wrinkles, crow's feet, enlarged pores, uneven texture and tone while mattifying skin. This instant skin perfecting cream is colourless, making it perfect for both women and men.

nanoblur was the first to market instant skin perfector that may be worn without, applied under, mixed with, or over makeup, making it unique and in its own category.

snoxin facial line fighter (MSRP: $29.99) is a concentrated multi-peptide facial serum designed to help combat the appearance of skin aging long term. While most skin care serums contain just one main ingredient to target signs of aging, snoxin incorporates multiple peptides for reducing the appearance of lines, wrinkles and crow's feet. snoxin provides visible results in just 7 days.

These and all Indeed Laboratories products are dermatologist tested and clinically proven not to cause irritation when used as instructed. For more information about Indeed Laboratories, please visit indeedlabs.com.

About Indeed Laboratories

Indeed Laboratories is a high-technology Canadian skin care developer and marketer whose focus is to eliminate all marketing hype and costs from skin care treatments and instead deliver real results as cost effectively as possible. Indeed uses various high concentrations of the rarest, most effective actives from clinical laboratories in Switzerland, Spain, France and the United States to develop highly specific treatment products. Through efficiency and honesty, Indeed aims to maintain the most reasonable prices in its class.

About Walgreens

As the nation's largest drugstore chain with fiscal 2012 sales of $72 billion, Walgreens (www.walgreens.com) vision is to become the first choice for health and daily living for everyone in America and beyond. Each day, Walgreens provides more than 6 million customers the most convenient, multichannel access to consumer goods and services and trusted, cost-effective pharmacy, health and wellness services and advice in communities across America. Walgreens scope of pharmacy services includes retail, specialty, infusion, medical facility and mail service, along with respiratory services. These services improve health outcomes and lower costs for payers including employers, managed care organizations, health systems, pharmacy benefit managers and the public sector. The company operates 8,098 drugstores in all 50 states, the District of Columbia and Puerto Rico. Take Care Health Systems is a Walgreens subsidiary that is the largest and most comprehensive manager of worksite health and wellness centers and in-store convenient care clinics, with more than 700 locations throughout the country.

About Alliance Boots

Alliance Boots is a leading international, pharmacy-led health and beauty group delivering a range of products and services to customers. Working in close partnership with manufacturers and pharmacists, we are committed to improving health in the local communities we serve and helping our customers and patients to look and feel their best. Our focus is on growing our two core businesses: pharmacy-led health and beauty retailing and pharmaceutical wholesaling and distribution, while increasingly developing and internationalizing our product brands.

Alliance Boots has a presence in more than 25 countries and employs over 108,000 people. Alliance Boots has pharmacy-led health and beauty retail businesses in nine countries and operates more than 3,100 health and beauty retail stores, of which just over 3,000 have a pharmacy. In addition, Alliance Boots has around 605 optical practices, of which around 190 operate on a franchise basis, and around 390 hearing care practices. Our pharmaceutical wholesale businesses deliver over 4.6 billion units each year to more than 170,000 pharmacies, doctors, health centers and hospitals from over 370 distribution centers in 20 countries.

In June 2012, Alliance Boots announced that it had entered into a strategic partnership with Walgreen Co., the largest drugstore chain in the US, to create the first global pharmacy-led, health and wellbeing enterprise.