Pure Madness Chocolate Launches NYFW Pop-Up in Henri Bendel

Pure Madness Chocolate has announced a partnership with iconic fashion accessories retailer Henri Bendel in New York City for a pop-up space. Pure Madness Chocolate will be available at the Henri Bendel flagship store on Fifth Avenue September 4 to September 9.

The brand will have a pop-up space on the second floor of the Henri Bendel 5 th Avenue flagship store, featuring the brand's tantalizing collection of luscious chocolate truffles, five of their boldly flavored chocolate bars, and buttery sweet toffee. The daring layers of flavor, exemplified by the chili lime and espresso truffles, will excite sophisticated palates. Flavors produce a healthy natural high, lingering finish and rich, decadent mouth feel of the finest tempered chocolate.

Pure Madness has not forgotten the classics, however. They also reinterpreted the beloved darks and milks in the collection, highlighted by pure, natural ingredients to create heightened indulgence.

In addition to chocolate truffles, chocolate bars and toffee, the brand also carries caramels, sipping chocolate, and seasonal peppermint bark.

"We are elated to partner with such a well-known, respected retailer like Henri Bendel," said Lynn Gonsior, President of Pure Madness Chocolate. "As a brand with close ties to indulgence, luxury, and high fashion, Pure Madness is a product we feel speaks to the Henri Bendel customer."

The Pure Madness Chocolate collection is also available for purchase online at puremadnesschocolate.com.

About Pure Madness Chocolate
Pure Madness Chocolate is a luxury chocolate brand that embraces the sensual side of chocolate. It's decadence without the fuss. Incorporating bold and classic flavor offerings, the products pair beauty with indulgence and high fashion. Pure Madness is a privately held company headquartered in New York. For more information about Pure Madness Chocolate, visit http://www.puremadnesschocolate.com.

About Henri Bendel
Henri Bendel (www.henribendel.com), Manhattan's legendary Fifth Avenue boutique known for fabulous shopping events, frequent celebrity sightings, and dramatic window displays has long influenced the shape of American fashion with an unmistakable sense of style and a keen eye for the new and the next in women's handbags, accessories and go to gifts. One of New York's chicest shopping destinations; the company now owns and operates 30 stores in the United States. Twitter: @HenriBendel