Photos: 'Bathrooms Over Broadway' Benefit
Today, December 29, Charmin teamed up with non-profit Broadway Cares/Equity Fights AIDS to present "Bathrooms over Broadway," the first-ever Broadway show in a bathroom. The 10-15 minute "cheeky" musical production took place, free-of-charge, before a live audience at the Charmin Restrooms featuring the theatrics of several well-known Broadway stars, including "Shrek the Musical's" Christopher Sieber.
The one-time-only, first-of-its-kind production showcased Charmin in the starring "roll," with Broadway actors paying homage to the top-billing toilet paper brand though a handful of show-stopping musical numbers. Talented loo-loving thespians sang and danced to all-things-potty, taking the audience on various bathroom adventures throughout New York City during the holiday season. Musical numbers were performed to the tune of familiar Broadway and hit pop-culture songs, coupled with toilet-paper-fashioned props.
In addition to Christopher Sieber, who was nominated for a Tony Award for "Best Featured Actor in a Musical" for his current role as Lord Farquaad in "Shrek the Musical," the Charmin "Bathrooms over Broadway" potty-praising cast featured Broadway actors Maya Days, Marya Grandy, Bernard Dotson and Joy Hermalyn. "The Go Team," five Charmin Ambassadors chosen to work at the Charmin Restroom this holiday season for a $10,000 salary, and the lovable Charmin Bears, appeared for the first time on Broadway, rounding out the cast.
"I have performed on many of the world's famous stages," said Broadway Cares Actor Christopher Sieber, "but never before in a bathroom! We're thrilled to have this opportunity to offer visitors to the Charmin Restrooms the best live entertainment available in New York City during the holidays."
Charmin worked with non-profit partner Broadway Cares/Equity Fights AIDS to develop the show's content. Their mission is to mobilize the unique abilities within the entertainment industry to mitigate the suffering of individuals affected by HIV/AIDS.
Since 2006, approximately 1.5 million visitors have experienced the 20 clean, deluxe, ADA compliant, family friendly and fully staffed restrooms that offer a highly engaging and interactive Charmin experience with additional luxuries like stroller parking, baby changing stations and seating and family photo areas. Fun new features this year include a giant toilet for photo-ops, digital graffiti wall, kids' toilet paper pit and video "can-fessional" booth.
The Restrooms are located at 1540 Broadway in Times Square between West 45th and West 46th streets and are open to the public Sunday - Wednesday from 10AM to 9PM, and Thursday - Saturday 10AM to 11PM through Thursday, December 31. For more information about the Charmin Restrooms, visit www.EnjoytheGo.com.
Broadway Cares/Equity Fights AIDS is one of the nation's leading industry-based, nonprofit AIDS fundraising and grant-making organizations. By drawing upon the talents, resources and generosity of the American theatre community, since 1988 BC/EFA has raised over $175 million for essential services for people with AIDS and other critical illnesses across the United States. BC/EFA is the major supporter of seven programs at The Actors' Fund - including The AIDS Initiative, The Phyllis Newman Women's Health Initiative, The Al Hirschfeld Free Health Clinic, The Dancers' Resource and three supportive housing residences. BC/EFA also awards annual grants to over 400 AIDS and family service organizations nationwide. For more information visit: www.BroadwayCares.org.
Photo Credit: Brian Estrada
"Bathrooms Over Broadway" Poster Art
Bathrooms Over Broadway Cast
Charmin Restrooms Sign