NBC's THE VOICE Jumps Week-to-Week in Ratings

NBC dominated Monday in 18-49 among the Big 4 networks, taking 6 of 6 half-hours and winning the night by a 64% margin (with a 3.6 rating vs. ABC's second-place 2.2). NBC won the night among those networks in every key demo.

"The Voice" (4.0 rating, 12 share in adults 18-49, 13.3 million viewers overall from 8-10:01 p.m. ET,) jumped week to week by 0.3 of a point or 8% in adults 18-49 (to a 4.0 rating from a 3.7), to rank #1 for the time period among the Big 4 networks by a 60% margin over ABC's "Dancing With the Stars" premiere (4.0 vs. 2.5). "The Voice" also outdelivered CBS's comedy block by 82% (4.0 vs.2.2) and Fox's dramas by 186% (4.0 vs. 1.4). "The Voice" won the time period among the Big 4 in all other key demographics. From its first half-hour to its fourth, "The Voice" grew by 0.7 of a point or 20% in 18-49 rating (to a 4.2 from a 3.5) and 15% or 1.8 million persons in total viewers (14.0 million vs. 12.2 million).

"The Voice" was the #1 telecast of the night on ABC, CBS, NBC and FOX in adults 18-49.

With its first telecast in two weeks, "The Blacklist" (2.8/8 in adults 18-49, 11.1 million viewers overall from 10:01-11 p.m. ET) grew 4% in 18-49 versus its prior telecast (to a 2.8 from a 2.7 on March 3), to dominate the time period by a 56% margin among ABC, CBS and NBC in 18-49 (2.8 vs. 1.8 for ABC's #2 "Castle"). "The Blacklist" is also #1 in The Hour among those nets in every other key measure. Versus NBC's averages in the time period last season, "The Blacklist" was up 40% in 18-49 (2.8 vs. 2.0, L+SD, non-sports) and up 94% in total viewers (11.121 million vs. 5.746 million).

"The Blacklist" captured its second-best 18-49 rating since Dec. 2, trailing over that span only a 3.1 on Feb. 24.

L+7 TIME-SHIFTING: The Feb. 24 "Blacklist" grew by 6.4 million viewers in "live plus seven day" results (to 17.5 million from 11.2 million) and was up 47%or 1.92 rating points in 18-49 (to a 5.01 from a 3.09). In 18-49, the Feb. 24 "Blacklist" rose to the #1 rating of the week for broadcast dramas in L+7 18-49 ratings, moving ahead of "Scandal" (5.01 vs. 4.92), which had prevailed in next-day L+SD results (3.35 vs. 3.09).

In Late-Night Metered Markets Monday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 3.7/9; CBS's "Late Show with David Letterman," 1.8/5 with an encore; and ABC's "Jimmy Kimmel Live," 2.4/6.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.4/6; "Late Show," 0.4/2 with an encore; and "Jimmy Kimmel Live," 0.8/4.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.5/5 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.7/6 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (0.9/3). In the 25 markets with Local People Meters, "Late Night" (0.7/4 in 18-49) topped "Late Late Show" (0.2/1).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

For the Week:

NBC has finished #2 among the Big 4 networks for the Primetime ratings week of March 3-9 in adults 18-49 and total viewers, with a 55% increase in 18-49 and a 74% jump in total viewers versus the same week last year. According to "live plus same day" viewing figures from Nielsen Media Research, NBC averaged a 1.7 rating, 5 share in adults 18-49 and 6.6 million viewers overall for the week of March 10-16, up from its year-ago 1.1 rating in 18-49 and 3.8 million viewers overall.

For The March 10-16 week, NBC was up versus the same week last year by more than 40% in every key ratings measure.

The Monday and Tuesday editions of "The Voice" ranked #3 and #4 among the week's Primetime programs on the Big 4 networks in adults 18-49, with Monday's debut of "Believe" tying for #9, "About a Boy" tying for #21, and "Chicago Fire" tying for #27. The two editions of "The Voice" were #2 and #3 among Big 4 Primetime telecasts in total viewers and adults 25-54 and #1 and #2 among teens 12-17.

Through 25 weeks of the season, NBC ranks #1 among ABC, CBS, NBC and FOX in adults 18-49, adults 25-54, adults 18-34 (tie), all key adult-female demos and other key measures. It's the first time NBC has ranked #1 in 18-49 this late in the season in 10 years (since the 2003-04 season).

NBC's 3.0 rating in adults 18-49 is the network's top average at this point in the season in six years (since a 3.0 in 2007-08).

Versus one year ago, NBC is up 20% season to date in adults 18-49 (3.0 vs. 2.5).

In total viewers, NBC ranks #2 for the season with an average of 10.1 million viewers, which is its biggest overall audience 25 weeks into the season in nine years (since 2004-05, 10.1 million). Versus one year ago, NBC is up 39% season to date in total viewers (10.1 million vs. 7.2 million).

WEEKLY RESULTS
Adults 18-49, L+SD
Net... Week 25, 2012-13... Week 25, 2013-14...Diff
NBC...1.1...1.7...Up 55%
CBS...1.7...1.6... Down 6%
ABC...1.7...1.9... Up 12%
Fox...1.9...1.4...Down 26%

Total Viewers, L+SD
Net... Week 25, 2012-13... Week 25, 2013-14...Diff
NBC...3.780 million ...6.564 million...Up 74%
CBS...8.639 million...8.133 million...Down 6%
ABC...5.796 million ...6.502 million...Up 12%
Fox...5.965 million ...4.602 million...Down 23%

SEASON AVERAGES
Adults 18-49, "Most Current"
Net... STD '12-13... STD '13-14...Diff
NBC...2.5...3.0...Up 20%
CBS...3.0...2.4...Down 20%
ABC...2.3...2.1...Down 9%
Fox...2.6...2.7...Up 4%

Total Viewers, "Most Current"
Net... STD '12-13... STD '13-14...Diff
NBC...7.245 million ...10.096 million...Up 39%
CBS...12.316 million...10.820 million... Down 12%
ABC...7.823 million ...7.420 million...Down 5%
Fox...7.135 million ...7.997 million...Up 12%

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."

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