Milly Turns to Advertising

After 13 years in business, Milly will debut its first ad campaign this fall in magazines like Vogue, Harper's Bazaar, Elle, T: The New York Times Style Magazine, InStyle and New York magazine, as well as several international magazines.

The ads feature Milly's ready-to-wear and handbags with up-and-coming French model Loulou Robert. They were photographed by Cedric Buchet, styled by Aleksandra Woroniecka and with art direction by Alex Wiederin.

"My ad campaign heralds the evolution of Milly and highlights my logo redesign. My collection has evolved considerably, as has my customer. Now is the right time, and it's an exciting moment to communicate it directly to the consumer," said Michelle Smith, cofounder and designer of Milly.

Smith noted that Robert "really encapsulates the Milly woman perfectly." The images were meant to portray how Milly defines "luxurious and contemporary fashion with a feminine edge," said Smith.

In addition to it's first ad campaign, Milly has been aggressively expanding in the Middle East and will open four stores in Qatar, Dubai (two units) and Kuwait over the next several months. They have five more units planned open over the next few years. They also redesigned their e-commerce site which will launch in September.