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INDUSTRY INSIGHT: Weekly Grosses Analysis - 10/31; MORMON Breaks House Record for 20th Time!

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Welcome to the latest edition of our new WEEKLY GROSSES ANALYSIS, part of our new Industry Insights section that will feature insider industry information, commentary and insights!

Part of the big news this week is that THE BOOK OF MORMON, winner of nine Tony Awards including Best Musical, has broken the house record of Broadway's Eugene O'Neill Theatre for the 20th time. The show earned $1,351,168.50 for the week ending Sunday, October 30, 2011 in the 1,068-seat O'Neill, one of Broadway's smallest theatres.

Read on for all the weekly grosses statistics for the movers and shakers from the latest grosses, 10/30/2011.


Top 5 by This Week Gross

WICKED $1,629,545
THE LION KING $1,537,920
SPIDER-MAN TURN OFF THE DARK $1,370,573
THE BOOK OF MORMON $1,351,169
WAR HORSE $982,363

Bottom 5 by This Week Gross
VENUS IN FUR ($248,512), GODSPELL ($264,916), MAN AND BOY ($282,979), CHINGLISH ($309,550), ROCK OF AGES ($355,261)

Top 5 by This Week Gross vs. Last Week Gross

RELATIVELY SPEAKING $49,961
MAMMA MIA! $12,749
VENUS IN FUR $12,030
THE BOOK OF MORMON $4,354
WAR HORSE $-3,485

Bottom 5 by This Week Gross vs. Last Week Gross
MEMPHIS ($-152,996), MARY POPPINS ($-138,451), BILLY ELLIOT: THE MUSICAL ($-135,791), SPIDER-MAN TURN OFF THE DARK ($-131,580), FOLLIES ($-128,732)

Top 5 by Average Ticket Price

THE BOOK OF MORMON $154.38
WAR HORSE $114.86
THE LION KING $114.68
WICKED $113.74
SPIDER-MAN TURN OFF THE DARK $105.82

Bottom 5 by Average Ticket Price
CHINGLISH ($49.44), GODSPELL ($51.47), VENUS IN FUR ($60.75), MAN AND BOY ($62.76), SISTER ACT ($70.14)

Top 5 by Gross % of Potential

THE BOOK OF MORMON 108.09%
WICKED 96.93%
WAR HORSE 95.19%
THE LION KING 90.99%
JERSEY BOYS 81.04%

Bottom 5 by Gross % of Potential
CHINGLISH (35.49%), GODSPELL (36.26%), SISTER ACT (43.26%), MAN AND BOY (43.81%), VENUS IN FUR (44.0%)

Top 5 % of Seats Sold of Total Seats

THE BOOK OF MORMON 102.6%
WAR HORSE 100.0%
THE LION KING 100.0%
WICKED 99.0%
OTHER DESERT CITIES 98.9%

Bottom 5 % of Seats Sold of Total Seats

MARY POPPINS (61.8%), FOLLIES (64.4%), PRISCILLA QUEEN OF THE DESERT (66.9%), THE ADDAMS FAMILY (69.3%), CHINGLISH (72.7%)


Top 5 by Seats Sold This Week vs. Last Week

CHINGLISH 96
RELATIVELY SPEAKING 95
OTHER DESERT CITIES 45
WAR HORSE 1

Bottom 5 by Seats Sold This Week vs. Last Week
MEMPHIS (-1564), BILLY ELLIOT: THE MUSICAL (-1556), PRISCILLA QUEEN OF THE DESERT (-1543), MARY POPPINS (-1454), FOLLIES (-1309)

That's all for this week... Other statistics that you'd like to see? Let us know!

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