Actress Stephanie March and makeup artist Rebecca Perkins met on the set of Law & Order: SVU. March played beloved Assistant District Attorney Alexandra Cabot while Perkins was the head of the show's makeup department. After long hours together onset they came up with idea to open a new makeup salon Rouge New York.
"We spent countless hours together," said Perkins. "I was doing Stephanie's makeup for the show every day and a lot of the time she was going out after work - so we'd kick the look up a notch." (Or, as March cheerfully says, Perkins "de-lawyered" her.) "Stephanie got great feedback, and we started thinking, 'Hey, you can go anywhere for a blowout. But where can you go where you're not sitting out on the floor of a department or specialty store to get your makeup done?'" added Perkins. "Rouge is a makeup salon - like a blow-dry salon or a nail salon but for your face." "We saw a real Gap in the market," said March. "So we decided to be our own customers. Great makeup doesn't have to be - and shouldn't be - a luxury. Makeup artists should be accessible to all women. Gorgeous makeup isn't easy to do on your own for most people."