Fashion Apps Are The New Frontier

Sarah Austin, most recently featured on the Bravo channel's reality series "Startups: Silicon Valley", will join with Naima Mora, the winner of "America's Next Top Model", as members of an exclusive panel co-sponsored by SAP, the provider of the My Runway mobile app, and the Art Institute of San Francisco. Sarah will participate in a discussion titled "Secret Ingredients to a Successful Fashion App" with some of the top minds in business, fashion, and mobile technology on Thursday, August 15th at 5:30 p.m. at the Art University of California building in San Francisco. The event will also feature a fashion show, Twitter contest and an exclusive book signing with Ms. Mora.

"There are a lot of great examples where the blending of fashion and technology is already happening, such as mobile cases designed by Kate Spade, Swarovski's crystal 4GB USB drives and wearable fitness, not to mention apps like My Runway from SAP," said Sarah Austin. "I'm excited to interact with the other great members of this panel session and discuss what all this means for designers, brands and consumers."

Not only will Sarah be joined in the discussion by Naima Mora, but also by other leading personalities in the fashion business, such as Paul Friedland, senior director of marketing at Levi Strauss & Co; Stephanie Rahlfs, the owner of Stiletto Jungles Enterprises; and Li Gong, vice president of design and frontline applications at SAP and the visionary behind My Runway.

"This panel is a wonderful opportunity to bring together representatives of fashion and technology and I'm pleased to participate on behalf of SAP," said Li Gong. "We've put a lot of thought behind My Runway and look forward to talking about how this new social shopping app will help fashion enthusiasts connect with the brands they love."

My Runway is a social shopping app that allows fashion enthusiasts to follow the brands they love, and get personalized updates on what's new, what is trending, and what's on sale. The users can collect fashion items in their Wishlist, express their style, and inspire their friends by sharing what they love. The app also shows all product details and the nearest store locations - all in just one tap. The benefits of using My Runway: fashionistas can stay chic with less effort, can find the best deals from the brands they love, and can engage their community of friends and fashion enthusiasts in a fun way.

"My Runway is an innovative, smart app from SAP that really does help make the fashion experience relevant for consumers of fashion," added Naima Mora. "I'm excited to be with the makers of this app and fashion leaders on August 15th to celebrate its launch and explore what makes the perfect fashion and lifestyle experience when it comes to technology!"

Register now to secure your name and tickets at the door with first Thursday Silicon Valley on Meetup - register! Not in the area? No problem! You can still take part in the fun by participating in the My Runway Twitter Contest. Tweet @myrunwayapp answering the question, "What Do You Want to See in a Fashion App?" and include the #SAPContest and #ToryBurch tags. At the end of the contest, the panel will select the best tweets based upon originality of the idea, buzz, and ease of implementation in a fashion app. Three winners will receive a signed copy of Naima Mora's book "Model Behavior," and one entrant will win a Tory Burch bag. More information and official rules for the contest can be found here.

DATE: THURSDAY, AUGUST 15, 2013 - 5:30 TO 8:00 PM
PLACE: THE ART UNIVERSITY OF CALIFORNIA, SAN FRANCISCO
ADDRESS: 10 UN BUILDING, 1130 MARKET STREET, SAN FRANCISCO, 94192 CA

RSVP: http://www.meetup.com/First-Thursday-Silicon-Valley/events/124096522/

About Sarah Austin: a tech reporter and a Reality TV star who appeared in NBC Universal Bravo's TV Series "Startups: Silicon Valley" documenting her life covered breaking news about the Web's major players and Internet policy issues as she wrote feature articles on technology for Forbes. Sarah also hosted the Online Video for the Forbes Video Network that originally appeared on the front page of Forbes.com. She currently contributes to The Hub, a PRWeek West Coast Extension documenting startup communications. She is the host of Pop17, a video-blog and startup accelerator for charitable causes in the heart of San Francisco, on Market Street.

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