Click Here for More Articles on BWW UK NEWS

FROM HERE TO ETERNITY Launches Mobile Photo Truck Promotion

October 16
5:32 PM 2013

FROM HERE TO ETERNITY Launches Mobile Photo Truck PromotionA unique new contest in honor of the highly anticipated West End bow of the new musical FROM HERE TO ETERNITY has kicked off, featuring a roving mobile landscape appearing around London in an unusual and attention-grabbing new promotion sure to generate further interest in the premiere of the show.

Tweeters are encouraged to pause for a pose in front of the large truck painted with a picaresque Hawaiian landscape prominently displaying the musical's logo and then share their photos via social media - labeling it with a specific hashtag, #AlohaEternity - for a chance to win tickets to the West End musical itself as well as exclusive merchandise and even the grand prize package of a trip for two to Hawaii.

More information on the FROM HERE TO ETERNITY "Win A Trip To Hawaii" promotion is available here.

Starring Darius Campbell, Siubahn Harrison, Robert Lonsdale, Ryan Sampson and Rebecca Thornhill, FROM HERE TO ETERNITY features lyrics by Sir Tim Rice and music by Stuart Brayson, with book by Bill Oakes and direction by Tamara Harvey.

The official plot synopsis of FROM HERE TO ETERNITY is as follows: "Pearl Harbor, 1941, where the girls sing 'don'cha like Hawaii,' the men of G Company sing the blues, and where even on an army base, love and desire are never very far away. When the troubled Private Prewitt falls for the kind hearted escort club girl Lorene, and when his platoon sergeant, Warden, embarks on a dangerous affair with his commanding officer's wife, Karen, the lives of both men are set on a course they cannot control. As war approaches, the worlds of the four lovers and the soldiers of G Company are dramatically ripped apart."

FROM HERE TO ETERNITY began previews on September 30 at the Shaftesbury Theatre in London's West End and is set to open October 23. More information is available at the official site here.

View a larger version of the new FROM HERE TO ETERNITY mobile backdrop in the West End below.

FROM HERE TO ETERNITY Launches Mobile Photo Truck Promotion

Photo Credit: Facebook

Related Articles

LIVE: WICKED vs. LES MISERABLES for Best Revival of a Play

About the Author

Get Author Alerts
Pat Cerasaro Pat Cerasaro contributes exclusive scholarly columns including InDepth InterViews, Sound Off, Theatrical Throwback Thursdays, Flash Friday and Flash Special as well as additional special features, world premiere clips and extensive news coverage. His work for the site has appeared in The New York Times, The Hollywood Reporter, US Weekly, The Biography Channel, NBC and more. He also wrote and directed two sold-out 2014 BroadwayWorld charity concert events featuring all-star casts, EVERYTHING'S COMING UP BROADWAYWORLD.COM: A JULE STYNE TRIBUTE and THE LORD & THE MASTER: BROADWAYWORLD.COM SINGS THE MUSIC OF ANDREW LLOYD WEBBER & STEPHEN SONDHEIM.