Disney XD's MIGHTY MED Doubles Premiere Ratings in Week Two

By: Oct. 15, 2013
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At 7:30 p.m., "Crash & Bernstein" garnered a series high in Boys 9-14 (257,000/2.1 rating) and its #2 telecast of all time in Kids 6-14 (489,000/1.4 rating), Boys 6-14 (332,000/1.8 rating) and Tweens 9-14 (340,000/1.4 rating), spiking by double digits week to week.

Week to week, "Crash & Bernstein" generated robust double digit increases in target demos, including by 37% in Kids 6-14 (489,000 vs. 357,000), by 40% in Kids 6-11 (385,000 vs. 275,000) and by 43% in Tweens 9-14 (340,000 vs. 237,000).

"Kickin' It" (8:00 p.m. - 8:30 p.m.)
At 8 o'clock, "Kickin' It" delivered its #2 telecast of all time in Boys 9-14 (312,000/2.5 rating), its #3 telecast ever in Boys 6-14 (401,000/2.2 rating) and set 3-month highs in Boys 6-11 (264,000/2.2 rating) and Boys 2-11 (296,000/1.5 rating), surging by solid margins week to week.

"Kickin' It" grew by double digits week to week in core measures, including by 22% in Kids 6-14 (542,000 vs. 445,000), by 17% in Kids 6-11 (378,000 vs. 324,000) and by 19% in Tweens 9-14 (402,000 vs. 338,000).

"Mighty Med" (8:30 p.m. - 9:00 p.m.)
At 8:30 p.m., Disney XD's newest hit original comedy "Mighty Med" grew by impressive margins over its series launch to garner highs in Total Viewers (1.06 million), Kids 6-14 (771,000/2.1 rating), Boys 6-14 (490,000/2.7 rating), Kids 6-11 (537,000/2.3 rating), Tweens 9-14 (573,000/2.4 rating) and Boys 9-14 (394,000/3.2 rating).

Notably, "Mighty Med" ranked as TV's #1 telecast in the time period for the 2nd straight week in target boy 6-14 and 9-14 demos, and ranked a strong #2 in Kids 6-14, Kids 6-11 and Tweens 9-14, behind only Disney Channel.

Bucking the trend, "Mighty Med" recorded solid gains over its series launch in key categories, specifically by 11% in Kids 6-14 (771,000 vs. 695,000), by 11% in Boys 6-14 (490,000 vs. 440,000) and by 15% in Tweens 9-14 (573,000 vs. 498,000).



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