During the week of October 7, 2013, powered by the premiere of original comedy series "Mighty Med," the network's #2 series launch of all time in target demographics, Disney XD soared to near 1-year highs in Prime in Boys 6-14 (186,000) and Boys 9-14 (134,000) - since week of 11/5/12 - standing as its #2 week on record in the categories.
Moreover, this was also Disney XD's strongest week in Prime in close to 1 year in Kids 6-14 (282,000), hitting 15 week highs in Total Viewers (447,000), Kids 6-11 (215,000), Boys 6-11 (140,000), Kids 2-11 (255,000) and Boys 2-11 (162,000) - since weeks of 11/19/12 and 6/24/13, respectively.
Week to week, Disney XD surged by double digits across-the-board, including by 33% in Total Viewers (447,000 vs. 335,000), by 32% in Kids 6-14 (282,000 vs. 213,000), by 30% in Kids 6-11 (215,000 vs. 166,000), by 34% in Tweens 9-14 (195,000 vs. 146,000) and by 29% in Kids 2-11 (255,000 vs. 197,000).
Disney XD is a basic cable channel and multi-platform brand, showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 80 million households via its basic cable and satellite affiliates.
Source: NMR, final national U.S. ratings, week of 10/07/13 - 10/13/13, Live + Same Day.
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