Broadway's Hilton Theatre to Be Renamed as Foxwoods Theatre
Foxwoods Resort Casino, the East Coast's premier resort casino destination, and Live Nation, the world's largest live music company, today announced a multi-year agreement that grants Foxwoods the exclusive naming rights to the former Hilton Theatre on Broadway's historic 42nd Street in New York's Times Square (originally the Ford Center for the Performing Arts). Beginning today, the venue will be called the Foxwoods Theatre. Financial terms of the agreement were not disclosed.
Under terms of the agreement, the Foxwoods brand will be incorporated into all exterior and interior venue signage, including the theater's iconic sign overlooking 42nd Street and in the theater's VIP Suite and the Dress Circle Lobby. Foxwoods Theatre will feature a unique logo and web domain (www.foxwoodstheatre.com.)
The sponsorship also provides Foxwoods with access to the venue for corporate and philanthropic events and tickets to performances at the theater, most notably to SPIDER-MAN: TURN OFF THE DARK, one of the most anticipated Broadway openings of all time. The Foxwoods name will be included on all tickets as well as all elements of SPIDER-MAN: TURN OFF THE DARK's extensive advertising campaign.
"Showcasing the Foxwoods brand in such a prominent location in New York City provides us with a signature opportunity to further extend our reach into the most coveted media market in the world," said Robert Victoria, Chief Marketing Officer for Foxwoods and MGM Grand at Foxwoods. "As the home to SPIDER-MAN: TURN OFF THE DARK, the new Foxwoods Theatre presents Foxwoods and MGM Grand at Foxwoods with a tremendous opportunity to capitalize on the buzz, excitement, and exposure surrounding the most anticipated Broadway production of all time, and the tremendous value we receive from the production's advertising campaign made this deal a no-brainer. We are excited to partner with Live Nation on yet another program that enables us to reach one of our core audiences in such a unique and compelling manner."
Foxwoods Theatre, operated by Live Nation, accommodates nearly 2,000 theater-goers. Originally constructed in 1996 on the site of the legendary Apollo and Lyric Theatres, the venue combines architectural preservation with state-of-the-art construction and technology. The newly-renovated space pays homage to the spirit and character of New York's grandest historic theater - with sparkling chandeliers, a two-story rotunda ringed with columns, magnificent marble mosaics, and an elegant limestone staircase - and now features the technical amenities of a cutting-edge, modern facility.
"Foxwoods recognizes the importance of entertainment to New Yorkers and the millions of travelers who visit New York every year, making the Foxwoods Theatre, in the heart of the historic Broadway theater district, an ideal venue for Foxwoods Resort Casino to reach new and existing customers," said Micah Hollingsworth, General Manager Foxwoods Theatre. "The theater itself is the perfect combination of historic grandeur and modern conveniences."
SPIDER-MAN: TURN OFF THE DARK features music and lyrics by 22-time Grammy® Award-winners Bono and The Edge of U2, with direction by Tony® Award-winner Julie Taymor (The Tempest, Across the Universe, The Lion King) and a book by Julie Taymor and GLen berger (Underneath The Lintel).