ABC's SUPER FUN NIGHT Grows by Double-Digits Over Previous Week
By: Caryn Robbins Dec. 17, 2013
During the week of December 9, 2013, ABC aired 3 of the Top 10 entertainment broadcasts in Adults 18-49, including the No. 1 drama with "Scandal's" Winter Finale: "Modern Family" - No. 2 (4-week high), "Scandal" - No. 6 (2-month high), "Grey's Anatomy" - No. 10 (7-week high).
Up year to year for the 2nd-straight week in Total Viewers (+10% - 5.6 million vs. 5.1 million), ABC increased its overall audience from the year-ago frame for the 3rd time in 4 weeks.
ABC was up over the same night last year (4.7 million and 1.1/3 on 12/10/12) in Total Viewers (+17%) and Adults 18-49 (+27%). "Santa Claus is Comin' to Town" (8:00-9:00 p.m. - 5.8 million and 1.6/5 in AD18-49):
During the 8 o'clock hour, ABC's encore of "Santa Claus is Comin' to Town" was up from its year-ago telecast (on 12/11/12) in Total Viewers (+4% - 5.8 million vs. 5.6 million). "The Great Christmas Light Fight" (9:00-10:00 p.m. - 5.5 million and 1.4/4 in AD18-49):
ABC's debut of "The Great Christmas Light Fight" opened with strong year-to-year time-period improvement, boosting The Hour by 17% in Total Viewers (5.5 million vs. 4.7 million) and by 17% in Adults 18-49 (1.4/5 vs. 1.2/3) over an original "Extreme Makeover: Home Edition" on the same night last year. In fact, excluding New Year's Eve, it was ABC's best December performance in the time period in 5 years in Total Viewers and 3 years in Adults 18-49 - since 12/22/08 and 12/27/10, respectively.
During the 10 o'clock hour, ABC's repeat "Castle" topped CBS' first-run "Hostages" in Total Viewers (5.3 million vs. 4.7 million). In addition, the ABC drama was up from its year-ago encore telecast with viewers (5.1 million on 12/10/12). Tuesday
"Marvel's Agents of S.H.I.E.L.D." (8:00-9:01 p.m. - 6.1 million and 2.1/6 in AD18-49):
Returning to original after the prior week's repeat, ABC's "Marvel's Agents of S.H.I.E.L.D." earned second place in the 8:00 p.m. hour to CBS' top-rated "NCIS" among Adults 18-49, while finishing as the No. 1 series in its time period with Men 18-34 for its 10th-consecutive first-run airing. On the most recent week of L+7 data (w/o 11/18/13), "S.H.I.E.L.D." added 1.6 rating points to its L+SD total, outdelivering CBS' "NCIS" among Adults 18-49 (4.0 rating vs. 3.9 rating). In fact, on average in the Live + 7 Day ratings for original telecasts, ABC's "Marvel's Agents of S.H.I.E.L.D." is Tuesday's No. 1 TV show this season in Adults 18-49 (4.8 rating), outdelivering NBC's "The Voice" by 4% (4.6 rating) and CBS' "NCIS" by 14% (4.2 rating).
In the 9:00 p.m. half-hour, ABC's "The Goldbergs" surged week to week in Adults 18-49 (+14%) to equal a 4-week high - since 11/12/13. In addition, the show rose 20% in Adults 18-34 to a 9-week high - since 10/8/13. "The Goldbergs" improved its time period year to year, growing the half-hour by 50% in Total Viewers and 33% in Adults 18-49 over original comedy programming on the year-ago night ("Happy Endings" = 3.2 million and 1.2/3 on 12/11/12). "Trophy Wife" (9:31-10:00 p.m. - 3.5 million and 1.2/3 in AD18-49):
In the 9:30 p.m. half-hour, ABC's "Trophy Wife" was up week to week in Adults 18-49 (+9%) to match a 6-week high - since 10/29/13. Like its lead-in, "Trophy Wife" improved its half-hour year to year, topping original comedy programming on the same night last year by 40% in Total Viewers and by 20% in Adults 18-49 ("B---- in Apt 23" = 2.5 million and 1.0/3 on 12/11/12). Wednesday
ABC ranked as the No. 2 broadcaster on Wednesday in Adults 18-49 (1.9/6), leading by double digits over NBC (+12% - 1.7/5) and FOX (+36% - 1.4/4). ABC's "Modern Family" was Wednesday's No. 1 TV show in Adults 18-49 by 40% over CBS' "Survivor" (3.5/10 vs. 2.5/8), finishing as the night's highest-rated series on each original broadcast this season. "The Middle" (8:00-8:30 p.m. - 8.1 million and 2.0/6 in AD18-49):
Earning second place at 8:00 p.m., ahead of NBC's "Sing Off" and Fox's "The X-Factor," "The Middle" was up 9% week to week in Total Viewers (8.1 million vs. 7.4 million) and increased 11% over its year-ago telecast (7.3 million on 12/12/12). The ABC comedy grew by 5% week to week in Adults 18-49 (2.0/6 vs. 1.9/6). "Back in the Game" (8:30-9:00 p.m. - 6.1 million and 1.5/4 in AD18-49):
In the 8:30 p.m. half-hour, ABC's "Back in the Game" grew over the prior week in Total Viewers (+20% - 6.1 million vs. 5.1 million) and Adults 18-49 (+7% - 1.5/4 vs. 1.4/4). "Modern Family" (9:00-9:31 p.m. - 10.6 million and 3.5/10 in AD18-49):
Spiking 133% over its Adult 18-49 lead-in at 9:00 p.m., ABC's "Modern Family" won its half-hour by 46% over runner-up CBS' "Criminal Minds" (3.5/10 vs. 2.4/7). The veteran ABC sitcom built week to week by 12% in Total Viewers (10.6 million vs. 9.5 million) and by 9% in Adults 18-49 (3.5/10 vs. 3.2/9) to 4-week highs on both measures - since 11/13/13. "Super Fun Night" (9:31-10:00 p.m. - 5.4 million and 1.8/5 in AD18-49):
In the 9:30 p.m. half-hour, ABC's "Super Fun Night" grew over the prior week by double digits, rising 13% in Total Viewers (5.4 million vs. 4.8 million) and 13% in Adults 18-49 (1.8/5 vs. 1.6/4). "Nashville" (10:00-11:00 p.m. - 5.2 million and 1.4/4 in AD18-49):
During the 10 o'clock hour, ABC's "Nashville" ranked No. 2 in Adults 18-49 (1.4/4-tie) against its broadcast competition and held the No. 1 position with Adults 18-34 and Women 18-34 (tie). On average, "Nashville" is ABC's biggest percentage gainer in TV playback this season, shooting up 71% in Adults 18-49 (+1.2 rating points) from L+SD to L+7. Thursday
With its night of Winter Finales, ABC was up for the 2nd week on Thursday in Adults 18-49 (+10%) to deliver a 6-week high on the evening - since 10/31/13. In Adults 18-49, ABC's "Scandal" ranked as the No. 2 TV series of the night for its 5th-straight telecast, trailing only CBS' top-rated "The Big Bang Theory." In addition, "Scandal" and "Grey's Anatomy" once again finished as Thursday's Top 2 dramas with young adults. The Net improved over the year-ago Thursday by 5% in Adults 18-49 (2.1/6 on 12/13/12). "Once Upon a Time in Wonderland" (8:00-9:00 p.m. - 3.3 million and 0.8/3 in AD18-49):
During the 8 o'clock hour, ABC's "Once Upon a Time in Wonderland" grew week to week in Total Viewers (+3%). "Grey's Anatomy" (9:00-10:00 p.m. - 8.4 million and 2.7/7 in AD18-49):
More than tripling its Adult 18-49 lead-in at 9:00 p.m. (+238%), ABC's "Grey's Anatomy" beat out its nearest regular competition in The Hour by 42% ("The Crazy Ones"/"Two and a Half Men" = 1.9/5). "Grey's" surged by double digits week to week in Total Viewers (+18%) and Adults 18-49 (+17%) to equal its best young-adult number in 7 weeks - since 10/24/13. In addition, the ABC drama topped its year-ago Winter Finale in Total Viewers (+2% - 8.2 million on 12/13/12). "Scandal" (10:00-11:00 p.m. - 9.4 million and 3.2/9 in AD18-49):
Building on its "Grey's" lead-in by 19% at 10:00 p.m., ABC's "Scandal" beat its combined drama competition in The Hour by 10% in Adults 18-49 (3.2/9 vs. 2.9/9 for CBS' "Elementary" and NBC's "Parenthood"). Growing week to week in Total Viewers (+13%) and up for the 2nd week in Adults 18-49 (+7%), "Scandal" earned 2-month highs on both measures - since 10/17/13. In addition the show scored its 2nd-highest-ever Adult 18-34 rating. "Scandal" spiked over its year-ago Winter Finale (7.1 million and 2.4/7 on 12/13/12) in Total Viewers (+32%) and Adults 18-49 (+33%). On average, "Scandal" has shot up 63% over the same point last year in Adults 18-49, making it TV's fastest-growing returning series this season and ABC's highest-rated show in the time slot since "Lost" during the 2007-08 season. Season to date in the C3 Adult 18-49 ratings, ABC's "Scandal" (3.56 rating) leads NBC's "Blacklist" (3.55 rating) as the season's No. 1 broadcast drama in the key advertiser measure. Social Stats: "Scandal" was Thursday's No. 1 most social TV program (on broadcast and cable, including sports) with 420,650 tweets, rising 6% week to week to stand as its 2nd-highest number this season, behind only the season premiere. With a total of 3.4 million tweets season to date, "Scandal" is ABC's most social series. Friday
ABC ranked No. 1 on Friday for the 2nd week in a row among Adults 18-49 (1.5/5). The Net's "Shark Tank" continued to rank as Friday's No. 1 TV program in Adults 18-49. In fact, including last night, "Shark Tank" has delivered TV's Top 8 Friday telecasts this season in Adults 18-49. "Last Man Standing" (8:00-8:31 p.m. - 6.3 million and 1.2/5 in AD18-49):
In the 8:00 p.m. half-hour, "Last Man Standing" ranked No. 1 in Adults 18-49 (tied with CBS' "Undercover Boss"). "The Neighbors" (8:31-9:00 p.m. - 4.1 million and 0.9/3 in AD18-49):
At 8:30 p.m., "The Neighbors" held steady week to week in Adults 18-49. "Shark Tank" (9:00-10:01 p.m. - 7.1 million and 2.0/7 in AD18-49):
More than doubling its lead-in at 9:00 p.m. in Adults 18-49 (+122%), ABC's "Shark Tank" equaled a season-high and dominated the 9 o'clock hour by 52% over its nearest competition (2.0/7 vs. 1.3/4 - NBC's "Grimm"). Season to date, "Shark Tank" is up 19% in Adults 18-49 over the same point last year to the series' best performance ever. "20/20" (10:01-11:00 p.m. - 5.9 million and 1.4/5 in AD18-49):
Winning the 10 o'clock hour over CBS' "Blue Bloods" and the second hour of NBC's "Grimm" finale and finishing as Friday's No. 1 newsmagazine, ABC's "20/20" outdelivered NBC's "Dateline" (8:00-9:00 p.m.) on the night by double digits in Adults 18-49 (+27% - 1.4/5 vs. 1.1/4) and Adults 25-54 (+18% - 2.0/6 vs. 1.7/5). The ABC newsmag reported on a family accused of bank robbery. "20/20" spiked week to week in Total Viewers (+18%), Adults 18-49 (+27%) and Adults 25-54 (+25%). Sunday
"Once Upon a Time" (8:00-9:00 p.m. - 6.4 million and 1.9/5 in AD18-49):
At 8:00 p.m. against strong NFL-fueled competition on NBC and FOX and CBS' "Survivor" finale, ABC's Winter Finale of "Once Upon a Time" built on its lead-in by 36% in Adults 18-49 (1.9/5 vs. 1.4/4). The ABC drama continued its run as Sunday's most-social series on broadcast with 79,437 tweets, up 75% week to week to its 2nd-best number this season. With increased playback viewing, "Once Upon a Time" is seeing much bigger percentage gains this season from L+SD to L+7 than the same point last season in Adults 18-49 (+59% vs. +42%). On average, based on first-run telecasts in Nielsen's Live + 7 Day ratings, "Once Upon a Time's" Fall 2013 performance was up 6% in Adults 18-49 over its Spring 2013 delivery (3.5/9 vs. 3.3/9). "Revenge" (9:00-10:00 p.m. - 6.2 million and 1.5/4 in AD18-49):
During the 9 o'clock hour, ABC's "Revenge" built its overall audience for its 3rd-straight telecast (+3%) to draw its biggest overall audience in 6 weeks - since 11/3/13. Holding 97% of its Total Viewer lead-in, "Revenge" delivered its best-ever retention out of "Once Upon a Time." "Betrayal" (10:00-11:00 p.m. - 3.6 million and 0.8/2 in AD18-49):
In the 10:00 p.m. hour, ABC's "Betrayal" rose by double digits week to week in Total Viewers (+16%) and in Adults 18-49 (+14%), marking its most-watched telecast in 10 weeks - since 10/6/13. WEEK NO. 12: ADULTS 18-49 TOTAL VIEWERS
No.1 NBC 2.2 No.1 CBS 9,320,000
No.2 CBS 2.0 No.2 NBC 7,510,000
No.2 FOX 2.0 No.3 FOX 6,120,000
No.4 ABC 1.5 No.4 ABC 5,620,000
No.5 CW 0.5 No.5 CW 1,300,000 Source: The Nielsen Company (National, Live+ Same Day Program Ratings), week of 12/09/13. Socialguide, Total Tweets for each series +/- 3hrs during telecast 12/09-12/15/13.
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