During the week of January 28, 2013, with most of its Wednesday schedule in repeats and facing the Super Bowl on Sunday, ABC placed 4 of the week's Top 20 TV programs in Adults 18-49: "Grey's Anatomy" - No. 12, "Scandal" - No. 13, "The Bachelor" - No. 16 and "Modern Family-R" - No. 19. ABC's "20/20" finished as the week's No. 1 newsmagazine in Total Viewers and key Adults (AD18-49/AD25-54). ABC defeated NBC for the week by 21% in Total Viewers (4.7 million vs. 3.9 million) and by 17% in Adults 18-49 (1.4/4 vs. 1.2/3).
Monday
With "The Bachelor" and a repeat "Castle,"
ABC earned second place on Monday in Total Viewers (7.3 million) and Adults 18-49 (2.2/6), while ranking No. 1 on the night with Women 18-34 for the 3rd week in a row.
"The Bachelor" (8:00-10:01 p.m.)
In head-to-head competition, ABC's "The Bachelor" (2.5/7) beat NBC's "The Biggest Loser 14" (2.3/6) in Adults 18-49 for the 2nd week running, increasing its lead to 9% (up from 4% the prior week). "The Bachelor" finished No. 1 in its 2-hour time slot in Adults 18-34 and across all key Women. Continuing to build its overall audience (up for 3rd consecutive broadcast), "The Bachelor" delivered its most-watched telecast this season (7.9 million) and matched a season high in Adults 18-49.
"Castle" (10:01-11:00 p.m.)
ABC's repeat "Castle" ranked No. 1 in the 10:00 p.m. hour versus its
CBS and
NBC competition among Adults 18-49 (1.4/4), beating NBC's original "Deception" by 17% (1.2/3) and CBS' repeat "Hawaii Five-0" by 17% (1.2/3). Marking its best repeat numbers this season, "Castle" delivered its most-watched encore (6.0 million) since March 2012 and equaled its top Adult 18-49 encore since April 2011 - since 3/5/12 and 4/25/11, respectively.
Tuesday
"The Taste" (8:00-9:00 p.m.)
Shifting back to a 1-hour format (from last week's 2-hour debut) against an original of CBS' "NCIS" in the 8 o'clock hour, ABC's "The Taste" tied Fox's first-run installments of "Raising Hope" in Adults 18-49 (1.6/4) and drew 33% more overall viewers (4.8 million vs. 3.6 million).
"Happy Endings"/"Happy Endings" (9:00-10:00 p.m.)
From 9:00-10:00 p.m., back-to-back episodes of ABC's "Happy Endings" outdelivered NBC's "Go On" and "The New Normal" by 8% in Adults 18-49 (1.3/3 vs. 1.2/3). The 9:30 p.m. episode of "Happy Endings" earned its 2nd-highest Adult 18-34 rating this season.
"
Jimmy Kimmel Live" (10:00-11:00 p.m.)
Gaining broad primetime exposure during the 10 o'clock hour, a special encore of ABC's "
Jimmy Kimmel Live," featuring
Matt Damon hijacking Kimmel's late-night show, improved the time period year to year by 20% in Adults 18-49 (1.2/3 vs. 1.0/3 on 1/31/12).
Wednesday
"The Middle" (8:00-8:30 p.m.)
In the 8:00 p.m. half-hour, ABC's rebroadcast "The Middle" tied its original comedy competition on
NBC ("Whitney") in Adults 18-49 (1.3/4), while drawing nearly 2.0 million more viewers overall (5.5 million vs. 3.6 million).
"The Neighbors" (8:30-9:00 p.m.)
At 8:30 p.m., ABC's "The Neighbors" beat NBC's freshman "Guys with Kids" by 83% in Total Viewers (5.3 million vs. 2.9 million) and by 45% in Adults 18-49 (1.6/4 vs. 1.1/3).
"Modern Family" (9:00-9:31 p.m.)
For the 3rd week running, ABC's repeat "Modern Family" ranked as Wednesday's No. 1 scripted program in Adults 18-49 (2.2/6). In its half-hour, the repeat
ABC sitcom outdelivered NBC's first-run "Law & Order: SVU" by 29% (1.7/4) and CBS' encore "Criminal Minds" by 38% (1.6/4).
"Nashville" (10:00-11:00 p.m.)
From 10:00-11:00 p.m., ABC's "Nashville" scored its highest-rated repeat in Adults 18-49 (0.9/3).
Thursday
"Grey's Anatomy" (9:00-10:02 p.m.)
More than doubling its Adult 18-49 lead-in (+155% over a repeat "Shark Tank") at 9:00 p.m., ABC's "Grey's Anatomy" (2.8/7) earned second place in its hour, beating Fox's "Idol"-driven "Glee" by 33% (2.1/6) and NBC's 1-hour "The Office" by 40% (2.0/6). The
ABC veteran drama won its time period in Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54). "Grey's" was the only show in
The Hour to gain young adult audience from start to finish.
· Opposite greater competition, "Grey's" held strong retention of its week-ago telecast in viewers (99%) and young adults (93%).
"Scandal" (10:02-11:00 p.m.)
Delivering its best lead-in retention ever out of an original "Grey's" (91%/96%), ABC's "Scandal" won the 10 o'clock hour in Adults 18-49 (2.7/8) by 22% over CBS' "Elementary" (biggest margin ever - 2.2/6) and tripled NBC's series debut of "Do No Harm" (+200% - 0.9/3). "Scandal" was the No. 1 series in its slot for its 6th consecutive broadcast with young adults.
· Gaining over its last original in Adults 18-49 (+4%), "Scandal" marked its 2nd-highest rating ever. In fact over the course of its last 5 originals, "Scandal" has delivered the series' Top 5 highest-rated telecasts. In addition, the
ABC drama hit series highs with key Women (W18-34/W18-49).
· The
ABC sophomore drama was up over an original "Private Practice" on the year-ago night by 23% in viewers (8.1 million vs. 6.6 million) and by 17% in young adults (2.7/8 vs. 2.3/6).
Friday
ABC ran in a virtual tie with
CBS in Adults 18-49 (pacing within 1-tenth of a rating point and tied in audience share - 1.5/5 vs. 1.6/5), while leading NBC's original programming on the night by 67% (0.9/3). ABC's "Shark Tank" was the night's No. 1 TV show on the major nets in Adults 18-49 (tie).
"Last Man Standing"/"Malibu Country" (8:00-9:00 p.m.)
From 8:00-9:00 p.m., among Adults 18-49, ABC's "Last Man Standing" and "Malibu Country" (1.3/4) outdelivered Fox's "Kitchen Nightmares" by 30% (1.0/3) and the first hour of NBC's "NAACP Image Awards" by 63% (0.8/3).
"Shark Tank" (9:00-10:01 p.m.)
Returning to original for the first time in 3 weeks, ABC's "Shark Tank"
Built on its lead-in by 58% among Adults 18-49 (1.9/6) to beat its net rivals in the 9 o'clock hour, holding a 27% advantage over runner-up CBS' "CSI: NY" (1.5/5).
"20/20" (10:01-11:00 p.m.)
ABC's "20/20" ranked No. 1 during the 10 o'clock hour on the major nets among Adults 18-49 (1.5/5). Head to head from 10:00-11:00 p.m., the
ABC newsmagazine beat out NBC's competing "Dateline" by strong margins in Total Viewers (+14% - 5.0 million vs. 4.4 million), Adults 25-54 (+40% - 2.1/6 vs. 1.5/4) and Adults 18-49 (+36% - 1.5/5 vs. 1.1/3). "20/20" featured reports on the kids of celebrities. Building by double digits week to week in Total Viewers (+11%) and Adults 25-54 (+17%), "20/20" posted its best numbers since December 14, 2012.
Source: The Nielsen Company (National, Live+ Same Day Program Ratings), week of 01/28/13.
