ZU-UK, BoSI and Napalm Games to Host ECONOMIES OF EXPERIENCE Conference, Nov 6

ZU-UK, BoSI and Napalm Games present "Economies of Experience". The critically acclaimed performance company ZU-UK present this unique theatrical conference, exploring the future of combined arts, gaming and digital technologies in the public realm. The event runs Thursday 6th November 2014, 11am to 5pm at The Chainstore, Trinity Buoy Wharf.

The three panels to be held at the conference include:

· What can Zombies teach the Arts?

· What can business model innovation look like for an increasingly digital and gaming culture?

· How can artists and gamers partner with Privately Owned Public Spaces (POPS) to engage audiences in new ways?

Under a new name, the creators of the celebrated all-night performance Hotel Medea bring together some of the most creative thinkers from the arts, cultural strategy and digital gaming, to present an international programme of interactive debate on the future of digital, performative and game culture in privately owned public spaces. Curated into three main discussions, the this artist-led event will also be interspersed with a host of playful interventions, including a silent disco, a chance to have your photo taken with a gorilla and an opportunity to travel in a giant foot.

Stemming from a belief that arts, gaming and technology will become an essential component of future high streets and privately owned public spaces, the event's panel discussions are designed to explore how artists can contribute to new entrepreneurial activity, to encourage community cohesion and engage audiences in new ways. Confirmed organizations include Queen Elizabeth Olympic Park, Watershed Bristol, National Theatre Wales, Encounters Short-film and Animation Festival amongst others.

ZU-UK joint artistic director Jorge Lopes Ramos said, "Economies of Experience is a continuation of the our long-standing efforts to support international match-making, multi-disciplinary collaboration and extraordinary experiences for individual audience members: a meeting point for makers, innovators and programmers."

ZU-UK is an established, award winning independent theatre company based in East London and Rio de Janeiro. The company creates work designed to unite audiences in an increasingly globalised world through tailor-made experiences, rooted in rituals and rites. Since 2001 the company have collaborated across cultures and artistic disciplines, and are the creators of Humble Market - an immersive exhibition between UK and Brazil (2012) and Hotel Medea - an immersive over-night experience (2011).

Economies of Experience is supported by Arts Council England, University of East London and Trinity Buoy Wharf Trust.

@iamzuuk | #economiesof | www.zu-uk.com | facebook.com/zecora.ura

CONFERENCE DETAILS:

Curated by Jorge Lopes Ramos and Persis Jade Maravala

In partnership with NPO Bureau of Silly Ideas (BoSI) and NAPALM STUDIO (Porto Alegre, Brazil)

PANEL 1: What can Zombies teach the arts?

Confirmed speakers include Verity McIntosh (Producer, Watershed/Pervasive Media Studio), Dan Eastmond (Director, Firestation Arts),James Wheale (Director, 2.8 Hours later and creator Understory), Julian Sykes (Creative Director, Yellobrick) and Mariana Bandarra(Brazilian Transmedia Artist and Linguist).

PANEL 2: How can artists and gamers partner with Privately Owned Public Spaces (POPS) to engage audiences in new ways?

Confirmed speakers include Adriana Marques (Head of Arts, Queen Elizabeth Olympic Park), John McGrath (Artistic Director, National Theatre Wales), John Sackett (Director, Big Adventures), Professor Jon Dovey (Director of REACT, University of the West of England, Pervasive Media Studio) and Roger Hartley (Artistic Director, BoSI (Bureau of Silly Ideas).

PANEL 3: What can business model innovation look like for an increasingly digital and gaming culture?

Confirmed speakers include Giovanni Schiuma (Director of the Innovation Insights Hub, University of the Arts London), Debbi Lander(Former Creative Programmer, North West Cultural Olympiad, Artistic Director, Encounters Short-Film and Animation Festival), Carlos Idiart (Managing Director, Napalm Games Studio and Kayumo), Iuri Freilberger (Coordinator, RS CRIATIVO) and Caroline Bucker(Founder, D.Think Group).

It all takes place at The Chainstore, Trinity Buoy Wharf, 64 Orchard Pl, London E14 0JW, Thursday 6th November 2014, 11am to 5pm. Admission: £10 (includes light lunch) | www.experienceconference.eventbrite.com | info@zu-uk.com.

Carlos Idiart (NAPALM) is an entrepreneur, award-winning designer, transmedia artist and independent researcher based in Porto Alegre. After over 10 years as a creative director and planner for advertising campaigns, Idiart shifted his focus to the game and education industries. He is currently managing director of Napalm Studio and Kayumo, developers of serious games, edutainement and entertainment games. A strong voice withing the game design and innovation community, Carlos is president of ADJD-RS, innovation consultant and curator for Bits Global Conferences, and co-founder of the Thinkers Poa collective. He has vast experience in working with innovation networks, engaging various knowledge areas.

Bureau Of Silly Ideas (BOSI) is an established public realm artscompany based in Brixton, London. Founded in 2002, BOSI are renowned for making a song and dance out of road works, eccentric machinery, intervention, visual art and spectacle. The company's current work has strong links to urban regeneration. BOSI aim to engage people by injecting art, entertainment, humor and surprise in everyday places. In 2012, they became one Arts Council England's National Portfolio Organisations.

Centre of Performing Arts Development at the University of East London (CPAD) is an international centre for research in performing arts, including performance, theatre, drama, music, dance, and creative writings. The centre supports research that is concerned with political, philosophical, cultural, ethical, socially engaged and community applied issues. Of particular interest is research that is practice-based and is developed in the creative industry.

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