EDINBURGH FESTIVAL 2009: Shed Simove

From time to time, everyone has an idea about a new invention, gadget or change of lifestyle, and it's quickly forgotten or dismissed. But comedian, author and modern-day entrepreneurial genius Shed Simove is different to the rest of us. He actually takes the idea and turns thought into reality by pursuing it through to its conclusion.

Is it possible to change your name by deed poll to ‘God'? Are you allowed to produce your own currency? Can you pass yourself off as a teenage schoolchild when you're aged 30? Yes, you can. Shed has done all of those things - and much, much more.

Starting his career in TV production and heading up groundbreaking programmes including The Big Breakfast, Space Cadets and Big Brother, by harnessing the constant stream of ideas that flow through his astonishingly active mind, Shed has learned to transform his unconventional concepts into lucrative new business ventures producing executive toys, novelty and adult gifts, books and greetings cards - and has developed a unique comedy routine along the way.

Shed Simove: Ideas Man is a memorable and entertaining comic showcase of Shed's products and the incredible adventures he's had while creating them. He uses his own entrepreneurial journeys to give a powerful insight into how others can be more creative, plus he shares his secrets for success and outlines the steps towards achieving what you desire - both personally and in business.

If you've ever wondered ‘What if...?', you shouldn't miss this amazing show! It plays at Belushi's from August 7 to 30.