Soft Power Destinations Featured at The New York Times ART FOR TOMORROW Conference

Please join Gail Lord, Ngaire Blankenberg and Florian Wupperfeld for inspiring talks and discussions at Art for Tomorrow, a major international conference hosted by The New York Times in Doha, Qatar from March 12 to 15, 2016.

With an overall theme of Technology, Creativity and the City, the 2016 conference seeks to explore the complex relationships between the digital world and the creative process, the nature of creativity and its impact on developing cities or even nations, and what goes into making a city 'creative'.

Set against the striking cityscape of Doha, the conference brings together world-famous artists and architects, with leading museum directors, urban developers, policy-makers and financiers to address critical issues and their impact on the creative cities of tomorrow.

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Soft Power Destinations Salon: Cities, Museums and Soft Power
Activate Your Soft Power and Become a Destination!
Salon hosted by Lord Cultural Resources in collaboration with Leading Culture Destinations
Monday, March 14, 2016, 4 pm
Art for Tomorrow Conference, Doha, Qatar
Location: Doha's Firestation Artist in Residence gallery space

In this special session, the speakers will discuss the concept of "SoftPower Destinations" and provide concrete ways for cities and museums to fully activate their soft power potential to actively build a better community and to stimulate new ways of thinking about the influence of cultural projects within their urban environments. The session with enable key stakeholders and influencers to activate the soft power of cultural destinations.
Speakers:
Gail Lord, co-founder and president, Lord Cultural Resources
Ngaire Blankenberg, Director for Europe, Lord Cultural Resources
Florian Wupperfeld, Managing Partner, Leading Culture Destinations

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Culture and the Established City: the new urban paradigm
Panel Discussion
Tuesday, March 15, 2016, 9:45 am
Art for Tomorrow Conference, Doha, Qatar - W Doha Hotel & Residences

Panel discussion about assessing the impact of new cultural institutions and activities on older cities.
Speakers:
Gail Lord, co-founder and president, Lord Cultural Resources
Stephanie Manasseh, Founder and Director, Accessible Art Fair, Brussels/New York
Moderator: Rachel Donadio, arts and culture writer, "The New York Times".

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Cities, Museum and Soft Power, edited by Gail Lord and Ngaire Blankenberg

Soft Power, the power of persuasion and attraction, is increasingly being discussed within the cultural industries. In their recently published ground-breaking book "Cities, Museums and Soft Power", Gail Dexter Lord and Ngaire Blankenberg have demonstrated how soft power for the 21st century sits at the nexus of cities and culture.

Outstanding 21st century museums and cultural organisations are not only about their architecture, their exhibitions or the number of people they draw- but also about the way in which they promote collaboration and social cohesion, develop skills, empower broad audiences and support creative and critical thinking. In the context of the biggest immigration movement in Europe since World War 2, Soft Power is a key strategy to support social integration and catalyze creativity born from for our cities and communities.

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