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JADExperience Presents VISCERĀLIS show poster

JADExperience Presents VISCERĀLIS at Tara Firma Farms

Dates: (7/20/2024 )


Tara Firma Farms


3796 I Street

Tickets: $200-$300

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JAD Experience is pleased to present VISCERALIS, the latest installment of their unique event that immerses audiences in an experience for all the senses.


Nestled on a bucolic hillside at Tara Firma Farms in Petaluma, July 12–14 and 19–21, with sweeping views of surrounding hills, VISCERALIS celebrates and provides a dose of Visceral Reality as a needed antidote for our current social dilemma of isolation in technology.


Audiences are invited to partake in a transformative dining experience crafted from locally sourced, regeneratively grown food and enjoy a unique, open-air ballet from renowned choreographer and former San Francisco Ballet principal Julia Adam and her corps of elite dancers.


JAD Experience is the evolving collaboration (and literal marriage) between Adam and her husband Aaron Lucich, a producer, farmer/rancher, and agricultural activist. The two have cultivated a rich team of talented artists and artisans to create a transformational experience under the stars for their 11th season this July.


The unique evening has always been firmly rooted in the soil, and this year continues the tradition, marking the group’s sixth year of residency at Tara Firma Farms.


VISCERALIS explores the contrast of the current expansion of Virtual Reality & Artificial Intelligence with our basic need for Visceral Reality and Actual Intelligence through a tangible connection to our community and habitat.

While the concept for JAD Experience wasn’t necessarily a direct reaction to our current social dilemma, the impetus was prophetic.


July 12 – 14; July 19 – 21; 5:30 pm – 10 pm

TICKETS:     $200-$300, all-inclusive

The all-inclusive tickets are $200 for Opening Night on Friday, July 12; $250 on Friday, July 19; $300 on Saturday, July 13 and 20; and Sunday, July 21. Sunday, July 14, is sold out. Tickets are available at


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