Blumenthal PAC Offers Audience Rewards, Fans Can Earn Points & Redeem For Tix

The Blumenthal Performing Arts Center is the first theater outside of Broadway to offer its customers Audience Rewards®, a new national loyalty program for arts fans that allows them to earn points redeemable for show tickets and other great show memorabilia and merchandise.

Membership in Audience Rewards is free. Local arts fans who sign-up will receive points each time they purchase tickets for events at the Center and Spirit Square or for any other event being sold through CarolinaTix, the service that handles ticketing for the Blumenthal Performing Arts Center and a number of other performance spaces in Charlotte region.

To join Audience Rewards, visit BlumenthalCenter.org or CarolinaTix.org and click on The Audience Rewards button. Or log-on to AudienceRewards.com to sign up. Once members have an ID and password, they will begin earning ShowPoints and gaining access to special members-only benefits.

Named "The Official Loyalty Program of Broadway," Audience Rewards® has already attracted more than 100,000 members since its New York debut last summer. The first and only loyalty program of its kind, Audience Rewards® was created through an unprecedented partnership between Broadway theater owners and performing arts centers throughout the U.S

"We're thrilled to be the first performing arts center outside of New York to participate in Audience Rewards®," says Center President Tom Gabbard. "We truly appreciate the continued support of our loyal theatergoers and this program is a terrific way for folks to get additional value from the dollars they already spend on entertainment."

Audience Rewards® members will automatically earn points on every ticket purchase they make on CarolinaTix.org or BlumenthalCenter.org. There also will be other ways to earn ShowPoints through special promotions, email offers, and extra reward incentives. ShowPoints can even be earned through theater trivia contests on AudienceRewards.com.

In the near future, Audience Rewards® members will also be able to convert their points from other loyalty programs (airline frequent flier mileage, etc.) for use on theater ticket and merchandise purchases.

Right now, many of the tickets available for purchase through Show Points are for Broadway and off-Broadway productions in New York, but within the next week that list will include the Center's production of SHEAR MADNESS and additional Center events will be added in the coming weeks. Along with tickets, Audience Rewards® members will find show merchandise like limited edition collectibles, t-shirts, posters or cast recordings available now for purchase via ShowPoints.

"Part of what makes this program so exciting is the more members it attracts, the more opportunities will open up for participants to earn and redeem ShowPoints," says Gabbard. "I encourage anyone who enjoys the theater to sign up for this free program. Also, be sure to ask if your purchase will go toward Audience Rewards® whenever and wherever you buy tickets to live theatrical events."

The North Carolina Blumenthal Performing Arts Center serves the Carolinas as a leading cultural, entertainment and education provider. For more information, call 704-372-1000 or visit BlumenthalCenter.org. The Center receives operating support from the Arts & Science Council and the North Carolina Arts Council. The Center is also supported through the generous aid of its sponsors, including Presbyterian Hospital, The Official Healthcare Provider and U.S. Airways, Official Airline of Blumenthal Performing Arts Center.

 

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