Stage and Screen Star Sam Concepcion Endorses JNBM & DepEd's 2009 PaperClay Nationwide Art Competition

JNBM Amazing Arts Philippines, Inc. (JAAPI) and the Department of Education (DepEd) recently launched "Husay Ng Batang Pinoy" 2009 PaperClay Nationwide Art Competition, and its first celebrity endorser Sam Concepcion at the Manila Ocean Park.

JAAPI has been offering art workshops for kids and the entire family like basic drawing, painting, sculpting, and other creative crafting. In 2005, JAAPI launched its PaperClay Art, a one of a kind proudly Philippine made product. PaperClay is an art medium that has the consistency of moist colored paper with a hint of clay that could be applied to any surface - be it wood, paper, glass, ceramics or even metal. Using two sticks for its application, without the need for adhesives, PaperClay will turn into a beautiful piece of embossed textured art.

"Husay Ng Batang Pinoy" 2009 PaperClay Art Competition with theme "Ako Para Sa Kalikasan" is open to all Elementary and High School students (both in public and private institutions) enrolled in the current school year. The competition has three rounds: (1) Competition among DepEd Divisions (October 19 to December 31, 2009), (2) Regional Selection (January 4 to 31, 2010), and (3) National Selection (February 1 to 13, 2010).

Each contestant will be given a JNBM PaperClay Art competition kit. Contestant can mix PaperClay with other art media, including poster paint, acrylic paint, water color, poster color, colored pen and pencils, and other recycled materials.

Criteria for judging are as follows: (1) Adherence to the Theme (30%), (2) Originality, Freshness, Novelty, and Inventiveness (25%), (3) Creativity, New Forms, and Imaginative Interpretation (20%), and (4) Composition, and Combination of Elements (15%), and (5) Visual Impact (10%).

Grand winners from the Elementary and High School divisions will win P50,000 each.

Sam Concepcion, DepEd youth ambassador, endorses JNBM PaperClay Art and the nationwide competition.

"I usually explore my creativity through music by playing the piano or guitar or performing onstage. PaperClay Art is my newest creative outlet. It stimulates the imagination, and encourages self-expression, and quality bonding time with family members," Sam said.

"I strongly encourage the youth to join the 2009 PaperClay Art Nationwide Competition. It will be a very effective way to channel their creativity into something that can make a difference. Not only will they be able to hone their talents in the process, but they will also be able to spread the word about the conservation of the environment."

Sam, a STAGES/Star Magic talent, won the grand prize on ABS CBN's "Little Big Star" (2006). Since then, he has graced kids and teen magazine covers (KZone, Candy), teen TV (Myx, Boystown), teen dance group Gigger Boys, various print and TV endorsements (Bench, Smart My Sandbox, Tang Fruiteaz, now JNBM PaperClay Art), the cast of Disney's "High School Musical On Stage" and Trumpets' "N.O.A.H," the soundtrack of Dreamworks' hit animated movie "Kung Fu Panda," among others. He was also awarded hottest "Candy Cutie" for four consecutive years (2006-2009), Nickelodeon Kids Choice Awards' Pinoy Wannabe Awardee (2006), and more recently United Nations Association of the Philippines (UNAP) Young Achiever Awardee for Entertainment (2009). He is set to launch his newest solo album under Universal Records in early 2010.

For more details about the JNBM and DepEd's 2009 PaperClay Art Competition, contact (632) 502-7423, 496-8849 or 496-9100; or email or visit


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