Iron Age To Livecast the World Premiere of Red Emma
By: Gabrielle Sierra Feb. 03, 2011
Emma Goldman was a revolutionary figure in early 20th century America, and outspoken feminist, anarchist, and advocate for worker's rights and free love. And now Iron Age Theatre is doing justice to the spirit of her legacy with a revolutionary new approach to the performance.
The play will run in its premiere performances February 3-6 at The Centre Theater in Norristown, but the closing performance on Sunday afternoon will also be livecast on the internet to a potential audience of millions. Iron Age has partnered with several internet content providers to offer this livecast up to their regular consumers, giving Emma Goldman a reach that would have been impossible in her own time.Iron Age pioneered the use of livecasting world premiere productions, when it simultaneously broadcast the premiere of EMPRESS OF THE MOON on speculative fiction website io9. That play saw its audience increase by a factor of five during the broadcast, and saw significant increases in ticket sales for the subsequent performances of the show.In the past, many theaters and playwrights have been worried that internet simulcasting will hurt ticket sales, but Chris Braak, author of both RED EMMA and EMPRESS OF THE MOON, disagrees. "We're not worried at all, frankly. There's a wealth of material about writers, musicians, even television shows that got started and grew popular from things just like this. The fact is, good art deserves to be experienced by as many people as possible, and history has shown us that people are happy to pay for the things that they like, as long as they feel like they're being treated honestly and fairly."in the 4th floor theatre the street that has become "Norristown Arts Hill". Tickets can be purchased by calling 610-279-1013 or online at http://iron-age-theatre.ticketleap.com Iron Age Theatre has been producing in the Philadelphia region since 1993 bringing works such as TUNNEL, SKULL IN CONNEMARA, TERRA NOVA and SHAKESPLOITATION to the stage. The company has produced 7 premier productions over the past three years.RED EMMA is the keystone of THE INDEPENDENT VOICES FESTIVAL, a month-long adventure of independent theater and arts; 11 companies will present more than 20 performances, featuring puppetry, solo performance, music, and more. The festival runs from January 7th through February 6th . The Centre Theater is at the heart of a project to develop an arts district in and to help revitalize Norristown, which includes a massive renovation of its facility and the development of a new, larger theatrical space. The Centre has been an anchor not just for theater, but for theater education, fine arts, and music in Norristown for more than fifteen years. It is easily reached via routes 202, I-76, I-476 and Ridge Pike. There is plenty of free parking and the theater is one block from Septa's Norristown Transit Center on the Manayunk/Norristown line.
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