Situation Interactive, a leading interactive marketing agency for live entertainment brands worldwide, is bringing today's most successful Broadway productions into the world of geolocation marketing possibilities with foursquare.
On March 18th, Situation Interactive held its second annual fundraiser for Situation Cares. The fund was created three years ago after the loss of Ian Bennett, Situation Interactive's former Creative Director, first employee and friend.
The Tony Award-winning Broadway production of HAIR: The American Tribal Love-Rock Musical is launching the 'HAIR eParty,' a unprecedented digital initiative designed to give audience members exciting new ways to share and relive the HAIR experience. Beginning tonight, the show's famous finale, when audience members are invited onstage for a massive communal dance party, will be digitally recorded at each performance. The video footage will then be posted on HAIR's official website (www.HairBroadway.com). Audience members will have the opportunity to find and tag themselves, and share the video with friends and family via e-mail or social networking outlets like Facebook and Twitter. Past videos will be archived and remain on HAIR's website.
There is no doubt that Next To Normal fared well at this past year's Tony Awards. Now, Variety is reporting that the show was the recipient of a rather different prize, namely the Online Media, Marketing and Advertising Award (OMMA) recognizing its Twitter campaign. Used as a promotional effort to sell tickets to the show, the campaign has generated considerable buzz due to its exceptionally high number of followers for a Broadway show.
On June 16th, Situation Interactive hosted a fundraising event in New York City for its charitable extension Situation Cares.
Variety reports that Situation Interactive, the interactive marketing agency that specializes in live fare, including Broadway shows, will open a Los Angeles office in August. West Coast clients for Situation include L.A.'s Center Theater Group and the Bay Area's Shorenstein Hays Nederlander. Headquartered in New York, the company also has a Vegas office as well according to Variety.
Situation Interactive announced the launch of its HAIR: The American Tribal Love-Rock Musical web initiative in support of the Broadway musical. The online experience utilizes all that's exciting and fun about web 2.0 technology (something we here BroadwayWorld.com know an awful lot about!), allowing Broadway fans intimate access to the show's cast, video streams, blogging and the ability to become part of the ?tribe' (an online community for polling and sharing).
Situation Interactive newest campaign launches this week in support and anticipation of 9 to 5: The Musical, the new Broadway Musical based on the acclaimed movie staring Dolly Parton. The online campaign features interactive games and personalized ecards delivered from Dolly to fans.
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