Situation Interactive News

The inaugural TEDxBroadway- a one-day event about the future of Broadway as a place-will kick off at 11am on Monday January 23, 2012 at New World Stages in New York City.TEDxBroadway is being co-sponsored by Jujamcyn Theaters, Broadway.com with supporting sponsorship by Google, BroadwayWorld and Audience Rewards.

The inaugural TEDxBroadway- a one-day event about the future of Broadway as a place-will kick off at 11am on Monday January 23, 2012 at New World Stages in New York City.TEDxBroadway is being co-sponsored by Jujamcyn Theaters, Broadway.com with supporting sponsorship by Google, BroadwayWorld and Audience Rewards.

On January 9th, Situation Cares, the charitable arm of Situation Interactive, hosted Casino for Cares at Reflections Studios to raise funds to benefit the Situation Cares/Ian Bennett Memorial Fund. BroadwayWorld brings you photos from the big event below!

Get in the spirit with 'The Perfect Gift' - a new app from the Radio City Christmas Spectacular to create your own customized holiday video!

Situation Interactive, a leading digital marketing agency working with brands that offer see-it-believe-it experiences, has been named one of the 'Best Places to Work in New York City' in 2011 by Crain's New York Magazine for the second year in a row.

The Radio City Christmas Spectacular is connecting loved ones across the globe through its new Facebook application, The Perfect Gift. The Perfect Gift links through your Facebook profile and shares a personal montage profiling your photos, status updates and friends. It conveys what is truly the perfect holiday gift, remembering that the spirit of the season is about being with family and friends.

Situation Interactive, a leading digital marketing and media agency for the entertainment industry, has been named one of the 'Best Places to Work in New York City' in 2010 by Crain's New York Magazine.

Stephen Schwartz, composer and lyricist of such Broadway classics as Wicked, Pippin, and Godspell makes his theatrical producing debut with Jim and Ruth Bauer's The Blue Flower, calling the production, 'one of the most creative and original pieces of musical theatre that I've ever encountered in my life.'

Stephen Schwartz, composer and lyricist of such Broadway classics as Wicked, Pippin, and Godspell makes his theatrical producing debut with Jim and Ruth Bauer's The Blue Flower, calling the production, 'one of the most creative and original pieces of musical theatre that I've ever encountered in my life.'

Situation Interactive, a leading interactive marketing agency for live entertainment brands worldwide, is bringing today's most successful Broadway productions into the world of geolocation marketing possibilities with foursquare.

On March 18th, Situation Interactive held its second annual fundraiser for Situation Cares. The fund was created three years ago after the loss of Ian Bennett, Situation Interactive's former Creative Director, first employee and friend.

The Tony Award-winning Broadway production of HAIR: The American Tribal Love-Rock Musical is launching the 'HAIR eParty,' a unprecedented digital initiative designed to give audience members exciting new ways to share and relive the HAIR experience. Beginning tonight, the show's famous finale, when audience members are invited onstage for a massive communal dance party, will be digitally recorded at each performance. The video footage will then be posted on HAIR's official website (www.HairBroadway.com). Audience members will have the opportunity to find and tag themselves, and share the video with friends and family via e-mail or social networking outlets like Facebook and Twitter. Past videos will be archived and remain on HAIR's website.

There is no doubt that Next To Normal fared well at this past year's Tony Awards. Now, Variety is reporting that the show was the recipient of a rather different prize, namely the Online Media, Marketing and Advertising Award (OMMA) recognizing its Twitter campaign. Used as a promotional effort to sell tickets to the show, the campaign has generated considerable buzz due to its exceptionally high number of followers for a Broadway show.

On June 16th, Situation Interactive hosted a fundraising event in New York City for its charitable extension Situation Cares.

Variety reports that Situation Interactive, the interactive marketing agency that specializes in live fare, including Broadway shows, will open a Los Angeles office in August. West Coast clients for Situation include L.A.'s Center Theater Group and the Bay Area's Shorenstein Hays Nederlander. Headquartered in New York, the company also has a Vegas office as well according to Variety.

Situation Interactive announced the launch of its HAIR: The American Tribal Love-Rock Musical web initiative in support of the Broadway musical. The online experience utilizes all that's exciting and fun about web 2.0 technology (something we here BroadwayWorld.com know an awful lot about!), allowing Broadway fans intimate access to the show's cast, video streams, blogging and the ability to become part of the ?tribe' (an online community for polling and sharing).

Situation Interactive newest campaign launches this week in support and anticipation of 9 to 5: The Musical, the new Broadway Musical based on the acclaimed movie staring Dolly Parton. The online campaign features interactive games and personalized ecards delivered from Dolly to fans.