John Varvatos Enterprises announced the re-launch of the company's e-commerce and brand website, JohnVarvatos.com, on February 5, 2013. The re-designed website has been built to support the brand's long term strategies of increasing its digital footprint, developing e-commerce into the top direct-to-consumer channel and supporting global brand expansion. John Varvatos first launched its e-commerce business in 2009 a growing channel year over year.
The Tommy Hilfiger Group, which is wholly owned by PVH Corp., announced its Spring 2013 global advertising campaign, le vöyãge seafãr-iüs. Featuring The Hilfigers - the beloved all-American family at the heart of the brand's marketing strategy - the new campaign takes the notorious group of eclectic characters onto the high seas. Now in its sixth season, The Hilfigers campaign remains the ultimate personification of the preppy heritage and irreverent spirit of the Tommy Hilfiger brand. The campaign is photographed by Craig McDean, styled by Karl Templer and creatively directed by Trey Laird of Laird + Partners.
The latest campaign for the John Varvatos brand brings together music legend Jimmy Page, the guitarist of ?the greatest rock and roll band of all time? Led Zeppelin, paired with the 28-year-old emerging American music talent Gary Clark Jr. The images were shot in London by Danny Clinch, against a textured backdrop at the historic Rivoli Ballroom, where the two sharply dressed subjects stand out in an iconic black and white portrait.
John Varvatos A/W 2013 Collection Inspiration:
'The world of today is all about contrasts that come together,' says John Varvatos of his autumn/winter 2013 collection. 'I created a bridge crossing an ocean and mixing seemingly opposite universes and different eras: English dandy and New York edge. Rooted in the character of old world English dandy, the great textures, deep autumnal colors and elegance are blended with a strong dose of New York edginess to create a sophisticated contemporary look for today's man. The new tailored silhouette has a subtle hourglass shape and a stronger shoulder while layers have been stripped back to let the fabrics, leathers, yarns and new proportions speak for themselves. Brushed tweeds, artisan finished leathers, hand knit sweaters and washed velvet shoes blend to create a timeless yet unexpected mix that is a step forward in the constant evolution of the John Varvatos signature handwriting.'
Wrangler Tough Enough To Wear Pink (TETWP), the grassroots cowboy campaign fighting breast cancer since 2004, celebrated its eighth anniversary this year by surpassing the $14.5 million mark in funds raised since its inception. Hundreds of volunteers and regional rodeos across the U.S. and Canada made this achievement possible. The top 2012 fundraising rodeo events included Cattleman's Day in Gunnison, Colo, Missoula Stampede, Black Hills Stock Show and Rodeo, Minot Y's Men's Rodeo, Red Bluff Round-Up and the bell ringer event, Cowboys for Cancer, Las Cruces, NM.
NBC's reality competition series 'Fashion Star' will premiere its second season on Friday, March 8, 2013 (8-9 p.m. ET). This season, 13 talented designers from around the country, including a team of two competing together, will vie for the multi-million dollar prize of launching a clothing line in Macy's, Saks Fifth Avenue and Express. As previously announced, celebrity mentors Jessica Simpson, Nicole Richie and John Varvatos return to the show and Louise Roe joins this season as host.
Patron Spirits has partnered with world-renowned fashion designer John Varvatos, the first-ever artist to collaborate on a new design element of the Patron bottle, to craft a limited edition bottle stopper. The inspiration for the stopper emerged from Varvatos' love of music and the pursuit of perfection. Varvatos, known for his rugged designs and lifelong interest in rock 'n' roll, applied his edgy, masculine style and harnessed his effortlessly cool attitude to create the bottle stopper exclusively for Patron Añejo tequila. Patron Añejo and Varvatos launched the Limited Edition Holiday Bottle at Varvatos' Soho NYC store last night, December 6th. Check out photos from the event below!
Patron Spirits has partnered with fashion designer John Varvatos to craft a limited edition bottle stopper. The inspiration for the stopper emerged from Varvatos' love of music and the pursuit of perfection. Varvatos is the first-ever artist to collaborate on a new design element of the Patron bottle. Varvatos, known for his rugged designs and lifelong interest in rock 'n' roll, applied his edgy, masculine style and harnessed his effortlessly cool attitude to create the bottle stopper exclusively for Patron Anejo tequila.
Suave Professionals is the official sponser of NBC's second season of the popular Fashion Star reality series. Fashion Star will premiere early next year and helps launch the fashion line of the next big designer. Building on the success of season one, the show will give viewers a behind-the-scenes look at the creation of different head-to-toe styles - including the must-have hairstyles for each look. Suave Professionals Celebrity Hairstylist Theodore Leaf and his team will create cutting-edge, runway-ready styles for each 'Fashion Star' model using Suave Professionals styling and hair care products that are salon proven to work as well as top salon brands. The truly show-stopping element is that the runway looks are available immediately following the show for viewers to purchase. Fans can also complete the look with the haircare products used on the models.
NBC has named TV host and fashion journalist Louise Roe (Glamour magazine, Fashion Editor-at-Large) as the new host of its reality competition series FASHION STAR for its second season.
The Silverlake Conservatory of Music announced that its founder, Red Hot Chili Pepper's bassist Flea, and bandmate/front-man Anthony Kiedis will host an event to benefit the school today, October 16, 2012 at Flea's house in Los Angeles. Oh yeah, it's also Flea's birthday.
The Tommy Hilfiger Group, which is wholly owned by PVH Corp., has introduced their Spring 2013 men's and women's golf collections offered by The Fletcher Leisure Group.
Deadline Hollywood has reported that British fashion journalist/TV presenter Louise Roe will replace Elle Macpherson as host of Fashion Star the upcoming second season on NBC. You may know Roe as a fashion editor-at-large for Glamour and as the host of CW's makeover series Plain Jane, which is in its third season on MTV International, and has regular fashion segments on Access Hollywood. She also co-hosted the Royal Wedding for E!, co-hosted MTV International's live red-carpet coverage from the VMAs, Movie Awards and EMA's, and co-anchored ABC's Oscars coverage. In the UK, she hosted BBC's The Clothes Show.
The Silverlake Conservatory of Music announced today that its founder, Red Hot Chili Pepper's bassist Flea, and bandmate/front-man Anthony Kiedis will host an event to benefit the school on Tuesday, October 16, 2012 at Flea's house in Los Angeles.
The Forum Shops at Caesars celebrated Fashion's Night Out 2012 in star-studded Las Vegas style complete with classic showgirls, showroom headline entertainers, world-famous Chippendale dancers, gorgeous fashion models and glitzy female impersonators. Making the fashion rounds of The Forum Shops on Thursday, Sept.6. The Las Vegas celebrities interacted with customers, visited in-store events, and joined product demonstrations and parties. Additionally, three lucky visitors for Fashion's Night Out received a $500 shopping spree to The Forum Shops.
NBC's popular reality competition series FASHION STAR is kicking-off its search for the 12 best innovative designers for its second season. Casting calls will begin in seven major U.S. cities
NBC's FASHION STAR named Kara Laricks as America's first 'Fashion Star' winner in tonight's season finale, earning Laricks the prize of a lifetime - $6 million in orders for capsule collections in Macy's, H&M and Saks Fifth Avenue stores.
