Awards were handed out for 14 categories and 2 special awards are announced by the Off-Broadway League for the Lucille Lortel Awards recognizing Outstanding Achievement Off-Broadway.
NYC & Company, the City's marketing, tourism and partnership organization, today announced a new program to boost ticket sales at more than 30 Off-Broadway productions throughout the City and stimulate business at neighborhood dining establishments. On the House, which runs from February 15 through March 1, is the first formal marketing initiative to promote Off Broadway in New York City. Supported by founding partner Diet Coke? and media partner Metro, the On the House program allows consumers to buy two-for-one tickets at more than 30 Off-Broadway shows and receive a complimentary Coca-Cola signature beverage with the purchase of a pre- or postshow meal at 11 City restaurants. The announcement took place at the Lucille Lortel Theatre in the West Village. NYC & Company CEO George Fertitta was joined by George Forbes, the president of the League of Off-Broadway Theatres and Producers; Tony Award winner and Uncle Vanya star Denis O'Hare; and members of the cast of Stomp.
The League of Off-Broadway Theatres and Producers hosted a Season Kickoff Party at Planet Hollywood on September 15, 2008. Actors, producers, playwrights, managers, theatre owners, advertising and marketing professionals and other members of the Off-Broadway community raised a glass to the upcoming season.
On Friday, December 21, cast members from the off-Broadway productions of Celia, Jump, My Mother's Italian, My Father's Jewish & I'm In Therapy! and Wanda's World presented the final outdoor concert in a series of four fantastic Fridays of Off-Broadway performances at the Holiday Market in Union Square.
Cast members from Are You Havin' Any Fun?, I Love Your You're Perfect Now Change and My Mother's Italian, My Father's Jewish & I'm In Therapy!, presented the third in a series of four fantastic Fridays of Off-Broadway performances at the Holiday Market in Union Square on Friday, December 14
Cast members from My Mother's Italian, My Father's Jewish & I'm In Therapy!, Enter Laughing: The Musical and Serenade presented the second in a series of four fantastic Fridays of Off-Broadway performances at the Holiday Market in Union Square.
On November 30, the casts of several Off-Broadway plays including Altar Boyz, The Fantasticks and My Mother's Italian, My Father's Jewish & I'm In Therapy! raised the curtain on four fantastic Fridays of Off-Broadway performances at the Holiday Market in Union Square.