The 2016 Fresh Fruit Festival presents THE FIERCE URGENCY OF NOW

The 2016 Fresh Fruit Festival will certainly be FIERCE this year ... thanks to celebrated playwright Doug DeVita and the New York premiere of his fast-moving caustic comedy, THE FIERCE URGENCY OF NOW.

Kyle, an art director in a high-powered New York ad agency, tries to discover his real self amid power struggles and stereotypes. He finds an ally in Dodo, who understands his plight, being that she became a lady-living-legend in an era of "Mad Men."

THE FIERCE URGENCY OF NOW by Doug DeVita, featuring Matthew Jellison, Steven Hauck, Paloma Pilar, and Carole Monferdini, performs Friday 22 @ 7pm; Saturday 23 @ 6:30 pm; Sunday 24 @ 3:30 pm at The Wild Project, 195 East 3rd Street, NYC. www.freshfruitfestival.com