Soho Rep's Announces New Executive Director Cynthia Flowers

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Soho Rep's Board of Directors has announced the appointment of Cynthia Flowers as Executive Director. Ms. Flowers officially starts the position this week.

Ms. Flowers comes to Soho Rep after a successful term (2010-2012) as Director of Development for Atlantic Theater Company. Prior to Atlantic, she was Manager of Individual Giving at Playwrights Horizons (2006-2010).

Ms. Flowers replaces Tania Camargo, who is leaving Soho Rep in very strong fiscal and operational health after four years as Executive Director. Together with Sarah Benson and Soho Rep's board, Ms. Flowers plans to capitalize on this success, and Soho Rep's exceptional reputation for nurturing new plays and productions of classics, by further bolstering the resources of the institution. This will enable Soho Rep to realize long-range goals central to its mission: producing distinctive projects of ambitious scope, deepening the development of projects over time, extending production runs, growing the artistic output of the company, and continuing to ensure meaningful compensations for artists.

Soho Rep's Artistic Director Sarah Benson shared her excitement about the appointment: "I have known about Cynthia's brilliant work in the field for years and I could not be happier to be partnering with her to take Soho Rep forward at this very exciting time. I love talking with her about both art and institutional models and look forward to working together to make all the extraordinary things we want to make happen possible. I also feel tremendous gratitude to Tania, a longtime colleague and friend, for her immeasurable contribution to Soho Rep."

Ms. Flowers said, "I am thrilled to be partnering with Sarah Benson, Jon Dembrow and Soho Rep's wonderful board and staff. I also feel deeply fortunate to have worked at Playwrights Horizons and Atlantic. These institutions are rightly recognized in the community, not only for the quality of the plays that they produce, but also because they are terrific places to work and learn. I owe a great deal to the mentors and colleagues I've had at these fine theaters. It's because of them and their support that I feel prepared to lead Soho Rep now." 

Cynthia Flowers most recently served as the Director of Development at Atlantic Theater Company. At Atlantic, significant achievements included increasing gala net revenue by 35%, increasing individual contributions by 45% and working with the education department to develop and secure funding for the largest arts education program in Atlantic's history.

Ms. Flowers also worked closely with Atlantic's Managing Director Jeffory Lawson to develop fundraising strategies for Atlantic's $8.3 million capital campaign, which is now 90% complete. Previously, Ms. Flowers was the Manager of Individual Giving at Playwrights Horizons where she worked for four seasons. At Playwrights Horizons, she oversaw the company's Patron Program and created Generation PH, a new membership group for Playwrights Horizons donors in their 20s and 30s.

Ms. Flowers graduated with a B.A. in Theater from the University of Southern California, which she attended on a full-tuition academic scholarship. In Los Angeles, she worked for the 24th Street Theater and the Autry National Center. She has been a "Big Sister" mentor with Big Brothers Big Sisters since 2008, and ran the 2011 New York City Marathon on their behalf.

Founded in 1975, and in its theater on Walker Street since 1991, Soho Rep has built an outstanding reputation for being at the forefront of new and innovative theatre, serving as a vital center for Contemporary Theatre artists.

Soho Rep is dedicated to cultivating and producing visionary, uncompromising, and exuberant new plays. They perform to one of the youngest adult audiences in New York City, with over three-quarters aged 18-40.

Over the last decade, Soho Rep productions have garnered thirteen OBIE Awards; six Drama Desk nominations, Two Kesselring Awards for Melissa James Gibson and Mark Schultz and The New York Times Outstanding Playwriting Award for Dan LeFranc's Sixty Miles To Silverlake. In recent years, Soho Rep has presented plays by established and emerging theatre artists such as Annie Baker, Richard Maxwell, Sarah Kane, Daniel Alexander Jones, Debbie Tucker Green, Mac Wellman, Young Jean Lee and Nature Theater of Oklahoma.

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