Arsht Center Wins Big At 2010 Addy Awards

Adrienne Arsht Center For The Performing Arts
of Miami-Dade County WINS BIG AT 2010 Addy Awards 

Advertising Federation of Greater Miami honors Center with 11 awards
for advertising and marketing excellence. 

The Adrienne Arsht Center for the Performing Arts of Miami-Dade County earned 11 ADDY awards for advertising and marketing excellence at the Advertising Federation of Miami's annual award ceremony. The ADDYs are the advertising and marketing industry's most significant awards competition, with more than 60,000 entries annually. The Adrienne Arsht Center's 11 awards recognized marketing efforts surrounding a number of shows and programs, including its inaugural Masterworks Season, 2009 Jazz Roots series, 2009 Flamenco Festival, and the summer smash hit Fuerza Bruta, which proved to be one of the most successful and longest-running shows in the Center's history. 

The 2009 ADDYs marked the second-straight year in which the Adrienne Arsht Center dominated the competition's arts and sciences category, bringing the Center's two-year award total to 24. The Adrienne Arsht Center will now go on to compete at the regional level. 

"Winning eleven ADDY awards is a terrific honor for our marketing department and their partners," said M. John Richard, President and CEO of the Adrienne Arsht Center. "The past two years have seen our marketing team support box office success and forge new relationships within Miami's diverse community, resulting in newfound momentum for our programs and our institution. We are enthusiastic about sustaining this success as we embark on the Center's fifth year in service to the community." 

The success of the Adrienne Arsht Center's marketing campaigns demonstrated a direct, positive impact on the organization's bottom-line in 2009: the Center sustained strong ticket sales throughout the year and dramatically grew subscription bases for several of its key series, despite economic challenges. 

Andrew Goldberg, the Center's Vice President of Marketing, credits this success to the organization's broader marketing strategy. "Our marketing approach is consistent with our institutional mission. Whereas the content of our programs reflects the diverse makeup of South Florida, our promotional efforts capture the public's attention by appealing to patrons' interests in a creative and innovative manner - via traditional advertising, direct marketing, publicity, events and even social media. Once we give people a reason to come and get them through the door, they're hooked. We're creating patrons for life."

Upcoming performances at the Adrienne Arsht Center include the hit Broadway musical Wicked playing through March 21; Jazz Roots: A tribute to Frank Sinatra on March 19; and Mamma Mia!, running from March 30 through April 4. For more information on upcoming programs, visit http://www.arshtcenter.org/perform/.

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