Pam Anderson to Host Sinatra's B-day Extravaganza Benefiting Alzheimer's

Hosted by Pamela Anderson, A Swingin' Affair! gala benefiting the Alzheimer's Association California Southland Chapter, which takes place Sunday, December 11, 2011 at the Riviera Palm Springs, celebrates Frank Sinatra's birthday in grand style. The event series includes three unique celebrations in one day beginning with an exclusive VIP cocktail party at Sinatra's former home. Performances throughout the event include Frank Sinatra Jr.and his 20-piece orchestra, singer/pianist Daniel Joseph Baker (America's Got Talent), X Factor finalist Phillip Lomax, jazz artists Matt Dusk and Luca Ellis, and actress/Broadway star Lainie Kazan. The gala features a sumptuous three-course dinner, signature cocktails and a star-studded blue carpet in honor of Ol' Blue Eyes.

"This is not your typical gala," says Ricardo Coronado, co-chairman of the event."This is a lifestyle experience. They say, 'They don't party like they used to.' Well, we do. We are bringing back the decadence of Frank's lifestyle and putting it into three luxurious parties in one day and night, and if guests party like Frank did, the extravaganza could go into the next morning. This is all about honoring Frank's legacy, style, and swagger and helping a great organization in the process."

First stop is the exclusive VIP cocktail party at Sinatra's former Twin Palms estate, which was designed by famed architect E. StewArt Williams and lived in by Sinatra and first wife Nancy and then Ava Gardner. Canadian jazz artist Matt Dusk, who has three No. 1 international hits, will perform with The Buddy Greco Jr. Trio and cocktails and canapes will be served poolside from 2-5 p.m.

Stop two of the night will be the main gala boasting a celebrity blue carpet at the posh Riviera Palm Springs where Sinatra held most of his lavish parties. Architect and visionary Irwin Schuman designed the historic location and the event will be fashioned in the grand Hollywood Regency style.

The night closes with an after-party, starting at 11:30 p.m., at the swanky Starlite Loungein the Riviera and features performances by Phillip Lomax, Daniel Joseph Baker and Luca Ellis, and cocktails will be flowing into the wee hours of the morning. A special toast and a cake will be cut at midnight in honor of what would have been Sinatra's 96th birthday.

For more information or to purchase tickets please visit www.ASwingingAffair.com or contact the organizers at 760-561-5561 or info@aswingingaffair.com. Sponsorship opportunities are also available.

About the Alzheimer's Association

The Alzheimer's Association works on a global, national and local level to enhance care and support for all those affected by Alzheimer's and related dementias. Alzheimer's disease is an irreversible degeneration of the brain that causes disruptions in memory, cognition, personality, and other functions that eventually leads to death from complete brain failure. Over 5.4 million Americans age 65 and older are thought to have Alzheimer's disease. Learn more at: www.alz.org.